• Products

    OUR PRODUCTS

    Marketing analytics that drives decisions
    From marketing mix modeling to brand intelligence — ScanmarQED's product suite gives enterprise brands and media agencies a complete, connected view of marketing performance.

    MARKETING EFFECTIVENESS
    MARKETING MIX MODELING
    header product icons  (9)

    AI-guided MMM with genetic model search and full transparency

    header product icons  (1)

    Multi-engine modeling — build, run, and validate across frameworks

    header product icons  (2)

    Scenario planning and budget allocation connected to MMM outputs

    MULTI-TOUCH ATTRIBUTION
    header product icons  (5)

    Data-driven marketing attribution across digital touchpoints

    UNIFIED MARKETING MEASUREMENT
    header product icons  (4)

    Unified view combining MMM, MTA, and incrementality in one framework

    MARKET & CONSUMER INSIGHTS
    header product icons  (3)

    Connected data platform for market and consumer insights with predictive modeling

    header product icons  (11)

    Continuous market and brand performance tracking with automated storyboards

    header product icons  (10)

    Promotional effectiveness analytics for commercial and trade marketing teams

    header product icons  (6)

    Automated insights delivery aligned to management reporting cycles

  • Solutions

    ScanmarQED provides practical analytical solutions for marketing and sales professionals. 

    Marketing Effectiveness Measurement
    header product icons  (12)
    Measure the true impact of every marketing investment, across channels, geographies, and time.
    header product icons  (28)

    Attribute performance across touchpoints. See the full journey from exposure to conversion.

    header product icons  (30)

    MMM, MTA, and experiments unified in one framework.

    Market & Consumer Insights
    header product icons  (13)

    Connect marketing activity to commercial outcomes and revenue growth.

    header product icons  (15)

    Integrate your marketing, sales, and media data sources in one place.

    header product icons  (14)

    Track brand health, consumer perception, and advertising impact over time.

  • Company

    We are on a mission to help you take control over what will drive future business success in order for you to drive better decision making and make a true impact on your business and realize your ambition.

    header product icons  (16)

    About ScanmarQED, our mission, vision, and values

    header product icons  (19)

    Accelerate your business growth with ScanmarQED’s Partner Program.

    header product icons  (17)

    Join our team

    header product icons  (18)

    We're here for you

  • Insights

    News, trends, events, and more

    header product icons  (20)

    News, trends, events and more

    header product icons  (21)

    Explore a variety of analytics webinars with tips & tricks, best practices, and new ideas!

    header product icons  (24)

    Let's talk marketing analytics

    header product icons  (26)

    Get started on your learning journey - elearning

    header product icons  (23)

    Explore the future of marketing measurement

    header product icons  (22)

    Explore our ever-expanding ecosystem of free white papers!

    header product icons  (25)

    Explore real-life case studies that reveal the strategies behind success

    header product icons  (27)

    Find the answers you need fast

All posts

Aggregated response curves are here!

About the Author

With a deep background in econometrics and marketing analytics, Tina is responsible for shaping the product direction at ScanmarQED, drawing on her expertise in MMM, nested modeling, and marketing effectiveness. Prior to her current role, Tina held analytical positions at ohal (now Gain Theory) and marketingQED, where she specialized in building and delivering econometric models for blue-chip clients across a range of industries.

strataQED just got better with our latest release 2024.2 

Want to view your response curves on an annual or quarterly basis? Or perhaps even based on your latest campaign? Our new release 2024.2 of strataQED includes the ability to do just that.  

Blog NEW website (28)

If you want to check it out, simply navigate to the Response Curves tab in your software and select the new Curve Method drop-down and choose Aggregated. You'll need to update your software to get access to this latest new feature.

curve method

You can adjust your display timeframe to represent the period of interest and your curve will automatically be updated. We use the actual laydown used during the selected timeframe and up-/down-weight it to create the curve.  

 spend interval-1

The Spend Interval option, on the right, enables you to specify the size of the interval that you want when you export the data behind the chart to Excel, allowing you to maintain consistency when reporting. 

this one (1)

Of course, our standard response curves based on a single period of activity are still available; just select the Standard option in the Curve Method drop-down to use this method. 

If you want to discuss this new feature or any other area of your modeling needs, contact us today.