• Platform

    PulseQED is designed to tackle the complex challenges marketers face by offering real-time predictive insights and robust diagnostics, allowing for proactive and optimized marketing strategies.

    favicon-1

    Redefining Predictive Marketing

    Elevate your Marketing with Connected Data & AI

  • Solutions

    ScanmarQED provides practical analytical solutions for marketing and sales professionals. 

    Untitled design (40)-2
    Marketing Mix Modelling (MMM) & Multi-touch Attribution (MTA)
    Untitled design (40)-2

    Unlock your business's full Revenue potential

    Untitled design (40)-2

    A flexible solution

    Untitled design (40)-2

    Connect all your favourite platforms

  • Company

    We are on a mission to help you take control over what will drive future business success in order for you to drive better decision making and make a true impact on your business and realize your ambition.

    Untitled design (40)-2
    About ScanmarQED, our mission, vision, and values
    Untitled design (40)-2

    Join our team

    Untitled design (40)-2

    Accelerate your business growth with ScanmarQED’s Partner Program.

    Untitled design (40)-2

    We're here for you

  • Insights

    News, trends, events, and more

    2-Mar-18-2025-06-43-05-2064-PM

    News, trends, events and more

    5-Mar-18-2025-06-43-05-3403-PM
    Explore the future of marketing measurement
    6-Mar-18-2025-06-43-05-3547-PM

    Explore a variety of analytics webinars with tips & tricks, best practices, and new ideas!

    4-Mar-18-2025-06-43-05-2020-PM

    Explore our ever-expanding ecosystem of free white papers!

    3-Mar-18-2025-06-43-05-2103-PM

    Let's talk marketing analytics

    7-Mar-18-2025-06-43-05-4373-PM

    Explore real-life case studies that reveal the strategies behind success

    9-Mar-18-2025-06-43-05-2041-PM

    Get started on your learning journey - elearning

    8-Mar-18-2025-06-43-05-2302-PM

    Find the answers you need fast

All posts

Aggregated response curves are here!

strataQED just got better with our latest release 2024.2 

Want to view your response curves on an annual or quarterly basis? Or perhaps even based on your latest campaign? Our new release 2024.2 of strataQED includes the ability to do just that.  

If you want to check it out, simply navigate to the Response Curves tab in your software and select the new Curve Method drop-down and choose Aggregated. You'll need to update your software to get access to this latest new feature.

curve method

You can adjust your display timeframe to represent the period of interest and your curve will automatically be updated. We use the actual laydown used during the selected timeframe and up-/down-weight it to create the curve.  

 spend interval-1

The Spend Interval option, on the right, enables you to specify the size of the interval that you want when you export the data behind the chart to Excel, allowing you to maintain consistency when reporting. 

this one (1)

Of course, our standard response curves based on a single period of activity are still available; just select the Standard option in the Curve Method drop-down to use this method. 

If you want to discuss this new feature or any other area of your modeling needs, contact us today.