• 3 min reading time ScanmarQED has acquired ROIVENUE, a cloud-based marketing attribution platform Natalia Foronda on November 29, 2022
News, Data Analytics • 4 min reading time Our Newest Update! MarketingTracker 5.22 is now available Our latest version of MarketingTracker is now available. A release that offers new visualization options and improved usability. Let’s take a look at the ... Penelope Clayton on 11 November 2022
Marketing Mix Modeling • 4 min reading time Optimize Your Marketing Portfolio Checklist Are you looking to optimize your marketing portfolio? Then we've got the perfect tool for you. Use our checklist to prepare your marketing portfolio for ... ScanmarQED on 19 August 2022
News, Revenue Growth Management • 4 min reading time Margin under pressure: looking for smart software for support It's now more important than ever to have your information systems in order. The business impact of the corona crisis is still echoing and after initial panic ... Mathieu Spros on 28 July 2022
Marketing Mix Modeling • 4 min reading time 4 Elemental Questions To Ask Regarding Marketing Mix Modeling Brian Cusick on 1 July 2022
Marketing Mix Modeling • 1 min reading time The 2 Truths of MMM Read here some interesting facts about Marketing Mix Modeling! Brian Cusick on 2 May 2022
News, Data Analytics • 5 min reading time Our Newest Update is Live! MarketingTracker 5.21 We’re delighted to introduce MarketingTracker 5.21. This release zooms in on a pivotal function in MarketingTracker: Synchronization and the Global ... Penelope Clayton on 25 April 2022
Marketing Mix Modeling, News • 4 min reading time Maximize your returns with strataQED's new Nested Forecasting module Our newly released module of strataQED gives you the ability to forecast and optimize with a nested model. The budget optimization and allocation in this new ... Philippa Senior on 19 April 2022
Data Analytics • 10 min reading time Collaborative Insights The good old business trinity of Excel, PowerPoint, and Email is not going to be fully replaced any time soon, but there are some aspects in which other ... ScanmarQED on 13 April 2022