How to use Marketing Mix Models for forecasting and optimization
So, you’ve built a solid Marketing Mix Model (MMM) to make sense of your past performance, but the...
News, trends, events and more
So, you’ve built a solid Marketing Mix Model (MMM) to make sense of your past performance, but the...
The landscape of Marketing Mix Modeling (MMM) is evolving rapidly. In 2024, we are witnessing a...
In an era where data shapes marketing strategies, leveraging all your available data to the fullest...
Background
Our client was an old brand with a new Consumer Insights and Marketing team. They were...
As the world eagerly anticipates the Paris Olympics later this month, the air is thick with...
For years, digital marketing managers have depended on third-party cookies to track user behavior,...
This is the last part in our Master Class series and we hope you have had interesting insights...
strataQED just got better with our latest release 2024.2
Want to view your response curves on an...
Google has recently released the latest version of their ‘Modern Measurement Playbook’ describing...
When updating a model one tends to compare the effectiveness of any new activities / campaigns...