How to use Marketing Mix Models for forecasting and optimization
So, you’ve built a solid Marketing Mix Model (MMM) to make sense of your past performance, but the...
Navigating the evolving MMM landscape: balancing automation with expertise
The landscape of Marketing Mix Modeling (MMM) is evolving rapidly. In 2024, we are witnessing a...
Are you getting the most out of your data?
In an era where data shapes marketing strategies, leveraging all your available data to the fullest...
How actionable insights increased ROI
Background
Our client was an old brand with a new Consumer Insights and Marketing team. They were...
An Olympic effort – achieving gold standard marketing effectiveness
As the world eagerly anticipates the Paris Olympics later this month, the air is thick with...
Rethinking Multi-touch Attribution in a privacy-first world
For years, digital marketing managers have depended on third-party cookies to track user behavior,...
Attributing your brand vs market impact
This is the last part in our Master Class series and we hope you have had interesting insights...
Aggregated response curves are here!
strataQED just got better with our latest release 2024.2
Want to view your response curves on an...
Our thoughts on Google's Modern Measurement Playbook
Google has recently released the latest version of their ‘Modern Measurement Playbook’ describing...
Understanding why your ROI might change
When updating a model one tends to compare the effectiveness of any new activities / campaigns...