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RGM, Revenue Growth Management • 12 min reading time

The Fundamentals of Pricing Strategy in Revenue Growth Management – Part 1

Recently we had the chance to sit down with Wâtte Roskam, ScanmarQED Senior Vice President of Innovation, to go over some of the most important questions that ...

Jasmine Brown on September 22, 2020

Events, Webinar, Revenue Growth Management • 1 min reading time

Webinar: Promotions in Revenue Growth Management

We are excited to announce our newest webinar - Promotions in Revenue Growth Management.

Jasmine Brown on 3 September 2020

Events, Webinar, Revenue Growth Management • 1 min reading time

Webinar: Price Optimization for Revenue Growth Management

We were delighted to host our webinar - Price Optimization for Revenue Growth Management.

Jasmine Brown on 19 August 2020

Marketing Mix Modeling, Update • 2 min reading time

strataQED v2020_2 is here!

The new version of our marketing mix modeling software - strataQED is here! This time we have focused on maximizing usability to ensure that your work is as ...

ScanmarQED on 6 August 2020

Marketing Mix Modeling • 6 min reading time

The Single Most Important Output of your Marketing Mix Model – Response Curves

So, you’re a marketer looking to optimize your marketing budget and understand how to best allocate your funds to get the best return on investment. In our ...

Jasmine Brown on 4 August 2020

Update • 2 min reading time

Our Newest Update is Live! - MarketingTracker 5.18

We are thrilled to introduce the brand new version of our collaborative analytics platform - MarketingTracker 5.18. With most work being conducted remotely ...

Jasmine Brown on 9 July 2020

Events, Webinar, Revenue Growth Management • 1 min reading time

Webinar: Introduction to Revenue Growth Management

We were delighted to host a webinar - Introduction to Revenue Growth Management.

Jasmine Brown on 2 July 2020

Revenue Growth Management, Automated Systems • 6 min reading time

How Automation Fuels Revenue Growth Management

Today we’ll be taking a more in-depth look into some of the challenges of understanding your data and how the collaboration of humans and automated systems can ...

Jasmine Brown on 1 July 2020

Marketing Mix Modeling, Data Analytics • 2 min reading time

Marketing Mix Modeling Integrated Planning

ScanmarQED on 27 May 2020

Marketing Mix Modeling, Data Analytics • 1 min reading time

Unfamiliar Data in an Unfamiliar World - Revisited

Raleigh Pearson on 14 May 2020

Data Analytics, Collaboration • 10 min reading time

Collaborative Insights

Jan Ryzynski on 12 May 2020

Marketing Mix Modeling, Events, Webinar • 1 min reading time

Webinar: Building and Using Marketing Mix Models in the COVID-19 Economy

We were delighted to host a webinar on building and using Marketing Mix Models in the Covid-19 Economy.

ScanmarQED on 30 April 2020

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RGM, Revenue Growth Management • 12 min reading time

The Fundamentals of Pricing Strategy in Revenue Growth Management – Part 1

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Events, Webinar, Revenue Growth Management • 1 min reading time

Webinar: Promotions in Revenue Growth Management

Events, Webinar, Revenue Growth Management • 1 min reading time

Webinar: Price Optimization for Revenue Growth Management

Marketing Mix Modeling, Update • 2 min reading time

strataQED v2020_2 is here!

Marketing Mix Modeling • 6 min reading time

The Single Most Important Output of your Marketing Mix Model – Response Curves

Update • 2 min reading time

Our Newest Update is Live! - MarketingTracker 5.18

Events, Webinar, Revenue Growth Management • 1 min reading time

Webinar: Introduction to Revenue Growth Management

Revenue Growth Management, Automated Systems • 6 min reading time

How Automation Fuels Revenue Growth Management

Marketing Mix Modeling, Data Analytics • 2 min reading time

Marketing Mix Modeling Integrated Planning

Marketing Mix Modeling, Data Analytics • 1 min reading time

Unfamiliar Data in an Unfamiliar World - Revisited

Data Analytics, Collaboration • 10 min reading time

Collaborative Insights

Marketing Mix Modeling, Events, Webinar • 1 min reading time

Webinar: Building and Using Marketing Mix Models ​in the COVID-19 Economy​

We are located worldwide

Marketing.Illuminated.

Webinar: Building and Using Marketing Mix Models in the COVID-19 Economy