Marketing Mix Modeling, News • 5 min reading time How incremental is your attribution? Measuring the impact of your marketing campaigns is crucial to success - there is much talk about attribution and incrementality, but the terms can be ... Phil Spencer on September 12, 2023
Marketing Mix Modeling, News • 6 min reading time Making the most of a slope What do Marketing Measurement and professional cycling have in common? Our senior consultant, Roz Bowman, shares her thoughts in her short blog post Making the ... Roz Bowman on 16 August 2023
News, Revenue Optimization • 4 min reading time Margin under pressure: looking for smart software for support It's now more important than ever to have your information systems in order. The business impact of the corona crisis is still echoing and after initial panic ... Tessa Holzenbosch on 4 January 2023
• 3 min reading time ScanmarQED has acquired ROIVENUE, a cloud-based marketing attribution platform ScanmarQED on 29 November 2022
News, Data Analytics • 4 min reading time Our Newest Update! MarketingTracker 5.22 is now available Our latest version of MarketingTracker is now available. A release that offers new visualization options and improved usability. Let’s take a look at the ... Philippa Senior on 11 November 2022
Marketing Mix Modeling • 4 min reading time Optimize your marketing portfolio checklist Are you looking to optimize your marketing portfolio? Then we've got the perfect tool for you. Use our checklist to prepare your marketing portfolio for ... ScanmarQED on 19 August 2022
Marketing Mix Modeling • 4 min reading time 4 elemental questions to ask regarding Marketing Mix Modeling Brian Cusick on 1 July 2022
Marketing Mix Modeling • 1 min reading time The 2 Truths of MMM Read here some interesting facts about Marketing Mix Modeling! Brian Cusick on 2 May 2022
News, Data Analytics • 5 min reading time Our Newest Update is Live! MarketingTracker 5.21 We’re delighted to introduce MarketingTracker 5.21. This release zooms in on a pivotal function in MarketingTracker: Synchronization and the Global ... Philippa Senior on 25 April 2022