Business Blog

What is the Media Halo Effect and how does it apply to marketing? In this case study, we will go through the definition, some examples, and how we use our ...

We’ve been hard at work the first half of 2021 to bring you another exciting release, MarketingTracker 5.20! This version brings you more visualization ...

We are pleased to announce our webinar - Your data, a raw bitcoin to mine yourself.

Measuring Marketing Return on Investment has always been a complex and rather problematic challenge for marketers. Thankfully, Marketing Mix Modeling has risen ...

We had the chance to sit down with Andreas Hofmaier, Managing Partner of SAYG.

We are pleased to announce our webinar - Trends in marketing measurement: New ways (and reasons) to build internal capabilities

Understanding what is working (and what isn’t) in your organization's marketing strategy has never been more important than it is today. Without being able to ...

Now, more than ever, marketers need to justify their budget and how it is allocated to quickly respond to changes in the marketplace. Fact-based ...