Business Blog

People seek out media measurement for many reasons. Of course, the primary reason is self-evident in the name, but the specific motivations, the priorities, ...

In the current landscape, the buzz surrounding AI is undeniable – its opportunities, threats, and the air of mystery that surrounds it, filling numerous ...

One of the most frequent questions we get asked today is how our technology compares with some of the new open-source MMM solutions offered by Facebook and ...

Inflation is coming down, but brands are still struggling with pricing their products; some have already increased their prices, some are still investigating ...

Measuring the impact of your marketing campaigns is crucial to success - there is much talk about attribution and incrementality, but the terms can be ...

What do Marketing Measurement and professional cycling have in common? Our senior consultant, Roz Bowman, shares her thoughts in her short blog post Making the ...

It's now more important than ever to have your information systems in order. The business impact of the corona crisis is still echoing and after initial panic ...