Marketing Mix Modeling, News, Update • 9 min reading time Nested Modeling Is Here! We are pleased to present the newest version of our Marketing Mix Modeling software – strataQED v2020.3 which includes a new Nested Modeling module! You can ... Jasmine Brown on January 14, 2021
Marketing Mix Modeling • 24 min reading time How Brand Health Metrics Can Help You Improve Your Marketing Mix Modeling Brand owners, agencies, and consultancies alike often find themselves swamped with data: media spend, sales, availability, price competitiveness, brand health ... Jasmine Brown on 12 January 2021
News, Data Analytics, Update • 6 min reading time MarketingTracker 5.19 Deep Dive We are excited to share with you some of the new functionalities within our new release - MarketingTracker 5.19 - which is now available for you. We have added ... Jan Ryzynski on 14 December 2020
News, Data Analytics, Update • 3 min reading time MarketingTracker 5.19 is here! We’re excited to introduce the new version of MarketingTracker! In MarketingTracker 5.19 you will find more charting options, improved dashboard navigation, ... Jan Ryzynski on 8 December 2020
RGM, Data Analytics, Revenue Growth Management • 16 min reading time How to calculate price elasticities? One of the most important considerations in any transaction, whether for consumers or businesses, is the price of the good or service. While this may be overly ... Jasmine Brown on 4 December 2020
RGM, Revenue Growth Management • 9 min reading time Why do I need to integrate data to analyze promotions? Today we will take a look at promotion analysis, focusing on the Fast-Moving Consumer Goods (FMCG) market. As promotions make up a substantial part of ... Jasmine Brown on 30 November 2020
Marketing Mix Modeling, Events, Webinar • 1 min reading time Webinar: Explore the Power of Nested Modeling Explore the power of Nested Modeling in our latest webinar! We are pleased to present you with the newest version of our Marketing Mix Modeling software ... Jasmine Brown on 26 November 2020
RGM, Revenue Growth Management • 9 min reading time Product Strategy for Revenue Growth Management in the Consumer-Packaged-Goods Industry For the Consumer-Packaged-Goods (CPG) industry, both product strategy and Revenue Growth Management (RGM) are incredibly important for maximizing results, ... Jasmine Brown on 19 November 2020
RGM, Revenue Growth Management • 7 min reading time The Fundamentals of Pricing Strategy in Revenue Growth Management – Part 2 We had the chance to sit down with Wâtte Roskam, ScanmarQED Senior Vice President of innovation to go over some of the most important questions that plague the ... Jasmine Brown on 6 October 2020
Marketing Mix Modeling • 1 min reading time Optimize Your Marketing Portfolio Checklist Are you looking to optimize your marketing portfolio? Then we've got the perfect tool for you. Use our checklist to prepare your marketing portfolio for ... Jasmine Brown on 1 October 2020
RGM, Revenue Growth Management • 12 min reading time The Fundamentals of Pricing Strategy in Revenue Growth Management – Part 1 Recently we had the chance to sit down with Wâtte Roskam, ScanmarQED Senior Vice President of Innovation, to go over some of the most important questions that ... Jasmine Brown on 22 September 2020
Events, Webinar, Revenue Growth Management • 1 min reading time Webinar: Promotions in Revenue Growth Management We were pleased to announce our webinar - Promotions in Revenue Growth Management. Jasmine Brown on 3 September 2020