News, Events • 1 min reading time

Meet us at the MIE in Utrecht - 6 and 7 February

ScanmarQED - published on January 21, 2019

Learn more about telling stories through data and get to know the ins and outs of optimizing marketing budget.

ScanmarQED will be hosting two masterclasses at the MIE in Utrecht on the 6th and 7th of February. We look forward to welcoming you at our masterclasses.

Collaborative Insights: from Numbers to Action through Data Visualization

How do we tell stories through data? How do we go from data to insight, from insight to actions? Actively create Floris-de-Vries-ScanmarQED-1visualizations that enable decision making, simply and easily.

6th of February – 14.00-15.30
by: Floris de Vries and Michel Rey

Budget optimisation test

John-Dawson-ScanmarQEDWhen higher Return on Investment might not be the right answer: ScanmarQED brings brand optimisation to life at the MIE. Delegates at MIE are to be challenged to put their money where their mouths are in a fantasy brand optimisation workshop. ScanmarQED will show the science behind optimising the marketing budget through the right technology.

7th of February – 14.00-15.30
By: John Dawson


MOA, Expertise Center for marketing insights, research and analytic organizes the 17th Marketing Insights Event (MIE). The MIE is the research platform for data analysts, managers insights and research professionals.


Jaarbeurs Utrecht
Croeselaan 15
3521 CA Utrecht.


Do you want to join the masterclass?
You’ll need a valid entrance ticket for the MIE. We have five entrance cards available for each day. We’d like to know upfront if you will join the masterclass and if you need an entrance card (first come, first serve). Please confirm your attendance at our masterclass(es) with an e-mail to

Picture of ScanmarQED


Marketing Analytics and Planning software that provides you with better budget allocation, more accurate demand forecasting, and an optimal marketing mix planning. ScanmarQED — know what makes you grow.