Events, Webinar • 3 min reading time

Webinar: Trends in marketing measurement: New ways to build internal capabilities

Brian Cusick - published on May 19, 2021

We are pleased to announce our webinar - Trends in marketing measurement: New ways (and reasons) to build internal capabilities

Marketing Measurement

Today, marketers need to be able to leverage a variety of data to get the most out of their campaigns. That being said, marketing data isn’t always great. Many firms struggle with data quantity over quality, security and privacy, high costs, and inflexibility. By taking the marketing measurement process in-house and leveraging today’s modern measurement platforms, organizations can take control of their data, reduce costs, save time, and get a better understanding of their results. 

In this webinar, our head of US operations, Brian Cusick, will take you through the current state of marketing measurement and explain why more and more firms are bringing the process in-house, what "in-house" really means (which may surprise you), and how in-house capabilities better address data and methodology challenges

Join our webinar and learn more about marketing measurement and the benefits of bringing it in-house! 

We will cover: 

  • The current state of marketing measurement 
  • The problems with 'bad' data
  • The Pros & Cons of different types of marketing measurement 
  • External Consultants versus Internal Capabilities 

This webinar has already taken place.

Watch on-demand by clicking the button below:

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Brian Cusick

Brian Cusick leads the North American business unit for ScanmarQED, ensuring that both new and existing clients get the most value from our services and products. His expertise is in quantitative marketing research (previously worked at AC Nielsen, PepsiCo, Kraft Foods), with a focus on data driven business planning and marketing mix based optimization.