Today, marketers need to be able to leverage a variety of data to get the most out of their campaigns. That being said, marketing data isn’t always great. Many firms struggle with data quantity over quality, security and privacy, high costs, and inflexibility. By taking the marketing measurement process in-house and leveraging today’s modern measurement platforms, organizations can take control of their data, reduce costs, save time, and get a better understanding of their results.
In this webinar, our head of US operations, Brian Cusick, will take you through the current state of marketing measurement and explain why more and more firms are bringing the process in-house, what "in-house" really means (which may surprise you), and how in-house capabilities better address data and methodology challenges
Join our webinar and learn more about marketing measurement and the benefits of bringing it in-house!
We will cover:
- The current state of marketing measurement
- The problems with 'bad' data
- The Pros & Cons of different types of marketing measurement
- External Consultants versus Internal Capabilities
This webinar has already taken place.
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