• Platform

    PulseQED is designed to tackle the complex challenges marketers face by offering real-time predictive insights and robust diagnostics, allowing for proactive and optimized marketing strategies.

    favicon-1

    Redefining Predictive Marketing

    Elevate your Marketing with Connected Data & AI

  • Solutions

    ScanmarQED provides practical analytical solutions for marketing and sales professionals. 

    Untitled design (40)-2
    Marketing Mix Modelling (MMM) & Multi-touch Attribution (MTA)
    Untitled design (40)-2

    Unlock your business's full Revenue potential

    Untitled design (40)-2

    A flexible solution

    Untitled design (40)-2

    Connect all your favourite platforms

  • Company

    We are on a mission to help you take control over what will drive future business success in order for you to drive better decision making and make a true impact on your business and realize your ambition.

    Untitled design (40)-2
    About ScanmarQED, our mission, vision, and values
    Untitled design (40)-2

    Join our team

    Untitled design (40)-2

    Accelerate your business growth with ScanmarQED’s Partner Program.

    Untitled design (40)-2

    We're here for you

  • Insights

    News, trends, events, and more

    2-Mar-18-2025-06-43-05-2064-PM

    News, trends, events and more

    5-Mar-18-2025-06-43-05-3403-PM
    Explore the future of marketing measurement
    6-Mar-18-2025-06-43-05-3547-PM

    Explore a variety of analytics webinars with tips & tricks, best practices, and new ideas!

    4-Mar-18-2025-06-43-05-2020-PM

    Explore our ever-expanding ecosystem of free white papers!

    3-Mar-18-2025-06-43-05-2103-PM

    Let's talk marketing analytics

    7-Mar-18-2025-06-43-05-4373-PM

    Explore real-life case studies that reveal the strategies behind success

    9-Mar-18-2025-06-43-05-2041-PM

    Get started on your learning journey - elearning

    8-Mar-18-2025-06-43-05-2302-PM

    Find the answers you need fast

All posts

Webinar: Trends in marketing measurement: New ways to build internal capabilities

Marketing Measurement

Today, marketers need to be able to leverage a variety of data to get the most out of their campaigns. That being said, marketing data isn’t always great. Many firms struggle with data quantity over quality, security and privacy, high costs, and inflexibility. By taking the marketing measurement process in-house and leveraging today’s modern measurement platforms, organizations can take control of their data, reduce costs, save time, and get a better understanding of their results. 

In this webinar, our head of US operations, Brian Cusick, will take you through the current state of marketing measurement and explain why more and more firms are bringing the process in-house, what "in-house" really means (which may surprise you), and how in-house capabilities better address data and methodology challenges

Join our webinar and learn more about marketing measurement and the benefits of bringing it in-house! 

We will cover: 

  • The current state of marketing measurement 
  • The problems with 'bad' data
  • The Pros & Cons of different types of marketing measurement 
  • External Consultants versus Internal Capabilities 

This webinar has already taken place.

Watch on-demand by clicking the button below:

Watch Now