Events, Webinar, Revenue Optimization • 2 min reading time

Webinar: Promotions in Revenue Optimization

ScanmarQED - published on September 3, 2020

We were pleased to announce our webinar - Promotions in Revenue Optimization.

Promotions in Revenue Growth Management

Promo pressure means that nowadays you can always see some promotions in the store. Now more than ever, it’s important to have the right insights about your promotions and be able to optimize them. Without it, you are running the risk of hurting your business instead of getting a boost to your performance. In this webinar we will discuss how to analyze and optimize your performance to help you get the most out of your promotions. We will show you different indicators of effectiveness, talk about using and connecting data, and how to improve planning and decision making.

What we covered:

  • What are the qualitative and quantitative indicators of effectiveness
  • What data sources are needed and why integrate them
  • Forward buying
  • How to improve your decision making
  • Planning your promotions

This webinar has already taken place, but don’t worry if you missed it. You can watch all our webinars on-demand whenever you want!

Access the recording of our Promotions in Revenue Optimization webinar below:

Watch Now


Picture of ScanmarQED


Marketing Analytics and Planning software that provides you with better budget allocation, more accurate demand forecasting, and an optimal marketing mix planning. ScanmarQED — know what makes you grow.