As COVID-19 has dramatically impacted the economy, economic conditions have become more important to consider in marketing measurement.
Most measurement processes will have to change, but Marketing Mix Modeling is well suited to adapt. It is not just a new data but some new ways of thinking and new applications of technology.
To share our thoughts on this topic, we have hosted a webinar on building and using Marketing Mix Models in the COVID-19 economy.
Have you missed the webinar? Don’t worry as now you can watch them on-demand whenever you want! And if you have joined us during the live event, you can re-watch the webinar or share them with your colleagues.
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