Building and Using Marketing Mix Models ​in the COVID-19 Economy​
Marketing Mix Modeling, Events, Webinar • 1 min reading time

Webinar: Building and Using Marketing Mix Models ​in the COVID-19 Economy​

ScanmarQED - published on April 30, 2020

We were delighted to host a webinar on building and using Marketing Mix Models in the Covid-19 Economy.

Building and Using MMM in Covid-19 Economy

As COVID-19 has dramatically impacted the economy, economic conditions have become more important to consider in marketing measurement. 

Most measurement processes will have to change, but Marketing Mix Modeling is well suited to adapt. It is not just a new data but some new ways of thinking and new applications of technology. 

To share our thoughts on this topic, we have hosted a webinar on building and using Marketing Mix Models ​in the COVID-19 economy​.

Have you missed the webinar? Don’t worry as now you can watch them on-demand whenever you want! And if you have joined us during the live event, you can re-watch the webinar or share them with your colleagues. 

Watch Now

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Marketing Analytics and Planning software that provides you with better budget allocation, more accurate demand forecasting, and an optimal marketing mix planning. ScanmarQED — know what makes you grow.