The world of marketing is ever-changing. The way consumers interact with brands and respond to marketing touchpoints is forever developing across paid, owned, and earned activities. The amount of data being generated and the number of KPIs associated with marketing is also growing and that’s where nested modeling comes in.
In this webinar, our MD John Dawson will introduce you to our new Nested Modeling feature which allows creators of Marketing Mix Models (MMM) to identify and analyze both the direct and the indirect effects that their actions have on business performance.
We will cover:
- What is a nested model?
- What are the benefits of nested modeling for MMM?
- How do you create a nested model?
- An example of Nested modeling in action using our software
Interested? Click below to watch on-demand: