• Platform

    PulseQED is designed to tackle the complex challenges marketers face by offering real-time predictive insights and robust diagnostics, allowing for proactive and optimized marketing strategies.

    favicon-1

    Redefining Predictive Marketing

    Elevate your Marketing with Connected Data & AI

  • Solutions

    ScanmarQED provides practical analytical solutions for marketing and sales professionals. 

    Untitled design (40)-2
    Marketing Mix Modelling (MMM) & Multi-touch Attribution (MTA)
    Untitled design (40)-2

    Unlock your business's full Revenue potential

    Untitled design (40)-2

    A flexible solution

    Untitled design (40)-2

    Connect all your favourite platforms

  • Company

    We are on a mission to help you take control over what will drive future business success in order for you to drive better decision making and make a true impact on your business and realize your ambition.

    Untitled design (40)-2
    About ScanmarQED, our mission, vision, and values
    Untitled design (40)-2

    Join our team

    Untitled design (40)-2

    Accelerate your business growth with ScanmarQED’s Partner Program.

    Untitled design (40)-2

    We're here for you

  • Insights

    News, trends, events, and more

    2-Mar-18-2025-06-43-05-2064-PM

    News, trends, events and more

    5-Mar-18-2025-06-43-05-3403-PM
    Explore the future of marketing measurement
    6-Mar-18-2025-06-43-05-3547-PM

    Explore a variety of analytics webinars with tips & tricks, best practices, and new ideas!

    4-Mar-18-2025-06-43-05-2020-PM

    Explore our ever-expanding ecosystem of free white papers!

    3-Mar-18-2025-06-43-05-2103-PM

    Let's talk marketing analytics

    7-Mar-18-2025-06-43-05-4373-PM

    Explore real-life case studies that reveal the strategies behind success

    9-Mar-18-2025-06-43-05-2041-PM

    Get started on your learning journey - elearning

    8-Mar-18-2025-06-43-05-2302-PM

    Find the answers you need fast

All posts

strataQED v2020-2 is here!

Model Definition can now sort, filter, and search

First new feature is something that has been requested by many, the ability to filter, search, and sort within the Model Definition grid. Working with large datasets has never been easier!

As your dataset grows it might become hard to find a specific variable. Luckily, now you can make it much easier for yourself by applying filters. Best news is that you can also create custom ones, so no matter what your situation is, you will quickly find what you are looking for.

Filtering strataQED

One thing that can help you to quickly decide which variable to add to your model is sorting on T-Statistic or Probability value. Improving your model has never been quicker and easier!

Are you working on a smaller screen or just want to focus on something in specific? No problem! Now you can hide columns that you are not interested in to reduce the size of the table.

Adjusting columns strataQED

Not using strataQED yet? You can find out more about it and request a demo here.

 

More information for time-series cross-sectional models

Where we previously displayed “Per Cross Section” or “Varying” in the coefficient column you can now see the global coefficient. Similarly, for variables with varying effects between cross-sections, you can view the average t-statistic and probability. Clicking on these figures will take you to the Variable Statistics tab where you can see all the cross-sectional details as before.

Cross-sectional information strataQED

 

Even more filters

Another improvement for those with large files. On the Correlation Matrix, you can filter by category, making it quicker and easier to analyze your data.

Correlation matrix filters strataQED

 

Costs Data

Tracking the costs of each activity is a very important part of your marketing effectiveness. Without it, it’s hard to judge success. Now strataQED provides you even more information on it! You can see the average cost per unit over the entire timeframe and the active periods only, giving you a more accurate reflection of the cost of each activity.

costs data strataQED

 

Are you interested in learning more?

If you are not using strataQED yet, you can learn more about it and request a demo here.

If you are already a strataQED user, you can find out more in the "What’s New” file that opens up when you download the update, as well as in the "What’s New" topic in the Help file.