Events, Webinar, Revenue Optimization • 2 min reading time

Webinar: Introduction to Revenue Optimization

ScanmarQED - published on July 2, 2020

We were delighted to host a webinar - Introduction to Revenue Optimization.

Analyzing Revenue Growth

Revenue Optimization has been gaining popularity in recent years and some of the biggest companies have introduced it with great results.

It focuses on the use of analytics to predict consumer behavior at the micro-market levels. With those insights, you can optimize product availability and price to maximize revenue growth. Although typically associated with the hotel and airline industry, revenue optimization is incredibly important for any companies who want to maximize their results, understand their consumers, and make insightful forecasts for the future.

By optimizing your growth strategy, you may see an increase in margins by up to 5%. But this is easier said than done, so to help you get familiar with revenue optimization and understand some of the best practices we decided to host this webinar.

Presented by ScanmarQED CEO, Han Meijer, we covered:

  • What revenue optimization is and the typical results for businesses
  • How does the complete revenue optimization process look like
  • How to organize relevant data
  • How to build your scenarios to answer business questions
  • How do you start with revenue optimization

This webinar has already taken place, but don’t worry if you missed it. You can watch all our webinars on-demand whenever you want!

Access the recording of our Introduction to Revenue Optimization webinar below:

Watch on-demand


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Marketing Analytics and Planning software that provides you with better budget allocation, more accurate demand forecasting, and an optimal marketing mix planning. ScanmarQED — know what makes you grow.