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News • 1 min reading time

Measure your Brand Performance with MarketingTracker 5.12

ScanmarQED - published on February 28, 2018

ScanmarQED releases latest Marketing & Brand Insights Software Platform.

It’s here! Clever new features to boost productivity, refined UX upgrades for improved ease-of-use and embedded new dashboard design functionality. Welcome, MarketingTracker 5.12.

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What’s new in 5.12?

MarketingTracker 5.12 is the latest release of the most versatile Brand and Marketing Insights platform for any Data Scientists, Sales and Marketing Professionals working with and for big brands regardless of industry. Its powerful analytical dashboards with KPIs and data analysis features satisfy even the most advanced power user: drill down, drag and drop, slice and dice, pivot and split data without the need for running complex queries.

In the Spotlight: Projects

A complete new arrival is the concept of Projects. Think of it as being able to recreate mini-versions of the MarketingTracker application. Projects allows the user to create a new instance of an existing project (eg. Brand Health Tracking) within seconds, by copying the existing project and allowing the user to change the bits that need updating throwing the time-consuming duplication process out of the window.

Charts: The difference is in the details

Presentation can be everything when displaying a vast amount of varying data, but a chart without emphasis is like a book without punctuation. That’s why our Dev-team have invested energy on expanding the layout options so that users no longer have to look for the variances that matter!

If you wish to find out more about (future releases of) MarketingTracker, contact us today.

 

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ScanmarQED

Marketing Analytics and Planning software that provides you with better budget allocation, more accurate demand forecasting, and an optimal marketing mix planning. ScanmarQED — know what makes you grow.