An Olympic effort – achieving gold standard marketing effectiveness
As the world eagerly anticipates the Paris Olympics later this month, the air is thick with...
Webinar: Importance of Response Curves
Response curves are arguably the most important output from marketing mix modelling – they define...
Our Data Security Upgrade
We are proud to announce that ScanmarQED has attained the new ISO 27001:2022 certification! This...
Marketing Mix Modeling, Multi-Touch Attribution, or both?
Are you a marketer struggling with budget planning and understanding the impact of your campaigns...
Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation
In this interview, Chief Business Intelligence Officer of GroupM, Bart De Pauw talks with CEO of...
ScanmarQED has acquired ROIVENUE, a cloud-based marketing attribution platform
ScanmarQED, a leading provider of marketing insights and analytics solutions, has acquired...
Optimize your marketing portfolio checklist
One of the challenges that marketers face is how to optimize their investments. With marketing...
Collaborative Insights
Collaboration story time
Let me tell you a short story and you can think about how closely it...
It takes a village to raise a child: ScanmarQED social project materialized
Social responsibility is one of our pillars at ScanmarQED. We find it important to contribute to...
MarketingTracker: Actionable Marketing Insights with no hassle
Over the years, we've been working hard to bring you the best versions of all our products, and our...