• 3 min reading time ScanmarQED has acquired ROIVENUE, a cloud-based marketing attribution platform ScanmarQED on November 29, 2022
Marketing Mix Modeling • 4 min reading time Optimize your marketing portfolio checklist Are you looking to optimize your marketing portfolio? Then we've got the perfect tool for you. Use our checklist to prepare your marketing portfolio for ... ScanmarQED on 19 August 2022
Data Analytics • 10 min reading time Collaborative Insights The good old business trinity of Excel, PowerPoint, and Email is not going to be fully replaced any time soon, but there are some aspects in which other ... ScanmarQED on 13 April 2022
• 2 min reading time It takes a village to raise a child: ScanmarQED social project materialized ScanmarQED on 22 October 2021
MarketingTracker • 1 min reading time MarketingTracker: Actionable Marketing Insights with no hassle ScanmarQED on 29 September 2021
News, Data Analytics • 7 min reading time Our Newest Update is Live! MarketingTracker 5.20 We’ve been hard at work the first half of 2021 to bring you another exciting release, MarketingTracker 5.20! This version brings you more visualization ... ScanmarQED on 22 July 2021
News, Partner • 2 min reading time Introducing SAYG, our marketing ROI partner We had the chance to sit down with Andreas Hofmaier, Managing Partner of SAYG. ScanmarQED on 8 June 2021
Marketing Mix Modeling • 46 min reading time Beginner’s guide to Marketing Mix Modeling Understanding what is working (and what isn’t) in your organization's marketing strategy has never been more important than it is today. Without being able to ... ScanmarQED on 4 May 2021
Marketing Mix Modeling • 9 min reading time Marketing Mix Modeling: The benefits of building a good model Now, more than ever, marketers need to justify their budget and how it is allocated to quickly respond to changes in the marketplace. Fact-based ... ScanmarQED on 26 March 2021