• Platform

    PulseQED is designed to tackle the complex challenges marketers face by offering real-time predictive insights and robust diagnostics, allowing for proactive and optimized marketing strategies.

    favicon-1

    Redefining Predictive Marketing

    Elevate your Marketing with Connected Data & AI

  • Solutions

    ScanmarQED provides practical analytical solutions for marketing and sales professionals. 

    Untitled design (40)-2
    Marketing Mix Modelling (MMM) & Multi-touch Attribution (MTA)
    Untitled design (40)-2

    Unlock your business's full Revenue potential

    Untitled design (40)-2

    A flexible solution

    Untitled design (40)-2

    Connect all your favourite platforms

  • Company

    We are on a mission to help you take control over what will drive future business success in order for you to drive better decision making and make a true impact on your business and realize your ambition.

    Untitled design (40)-2
    About ScanmarQED, our mission, vision, and values
    Untitled design (40)-2

    Join our team

    Untitled design (40)-2

    Accelerate your business growth with ScanmarQED’s Partner Program.

    Untitled design (40)-2

    We're here for you

  • Insights

    News, trends, events, and more

    2-Mar-18-2025-06-43-05-2064-PM

    News, trends, events and more

    5-Mar-18-2025-06-43-05-3403-PM
    Explore the future of marketing measurement
    6-Mar-18-2025-06-43-05-3547-PM

    Explore a variety of analytics webinars with tips & tricks, best practices, and new ideas!

    4-Mar-18-2025-06-43-05-2020-PM

    Explore our ever-expanding ecosystem of free white papers!

    3-Mar-18-2025-06-43-05-2103-PM

    Let's talk marketing analytics

    7-Mar-18-2025-06-43-05-4373-PM

    Explore real-life case studies that reveal the strategies behind success

    9-Mar-18-2025-06-43-05-2041-PM

    Get started on your learning journey - elearning

    8-Mar-18-2025-06-43-05-2302-PM

    Find the answers you need fast

All posts

Introducing SAYG, our marketing ROI partner

Q: Please give us a little background on your organization, the types of clients you work with, and the key issues you look to solve for those organizations? 

SAYG was established at the beginning of 2010 and has been a proud Partner of ScanmarQED ever since. We are privileged to work for a broad mix of blue-chip clients across a variety of industries (automotive, consultancies, electronics, financial services, FMCG, marketing service, and telecoms amongst others).

SAYG aims to identify, develop and implement solutions driving marketing ROI.

 Q: Are there any particular industries in which you specialize?

Not really. We are fortunate to have clients/experience across multiple industries.  

Q: What are some of the key marketing-related issues in your market right now which are challenging your clients?  

Currently, it is certainly the management of the outfall of the pandemic, where not a few industries have fared much better than originally expected (e.g. in the FMCG area), whereas others have been severely hit (notably in the tourism and travel industry).

From a broader perspective it is the establishment of a more holistic view in marketing analytics (with, e.g., the help of nested modeling).

Q: Can you give an example of the kinds of analytical insights you think are most important to your clients? What are the things that make a difference and create real incremental value? On the flip-side of this, what are some of the things you think clients need to avoid when implementing a new analytical solution?  

A major output is certainly (still) the proper reflection of the impact (marketing ROI) of an activity or – in the case of a competitor activity – its true impact. Once this has been established, the optimization work (on brand and/or portfolio level) flows from it accordingly.

A pitfall we are seeing time and again is the trend to make things more complicated than they need to be. A compact data set with the relevant data series is usually much more helpful than one with a massive amount of data series, where a not insignificant number is not too helpful in solving the underlying marketing questions.

If you would like to contact SAYG, please fill out the form below: