Events, Webinar • 2 min reading time

Marketing Mix Modeling, Multi-Touch Attribution, or both?

ScanmarQED - published on January 22, 2024

Unlock digital success! Join industry experts in a live panel on marketing analytics, navigating challenges like cookies deprecation and mastering MMM & MTA for optimal ROI. Don't miss out!

Are you a marketer struggling with budget planning and understanding the impact of your campaigns on ROI? 

Join us for a dynamic live panel discussion where industry experts explore the evolving landscape of marketing analytics. In an era of rapid change, with cookies deprecation, top funnel analytics challenges, understanding the intricacies of Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) becomes crucial for digital success. 

Our panel, featuring Marcel van der Kooi, CEO ScanmarQED, Brian Cusick, President North America ScanmarQED,  Milan Knapp, Product Owner at Roivenue, Bart de Pauw, Chief Business Intelligence Officer of GroupM, and Lee Beale, Managing Partner of Crossmedia, will discuss MMM and MTA, exploring their profound impact on business results. 

We decided to host this webinar to help you get familiar with MMM and MTA and understand some of the best practices.

Key topics include:

  • The role of MMM and MTA in shaping marketing strategies

  • How MMM and MTA have changed over time 

  • Exploring case studies showcasing successful strategies, challenges faced and key takeaways 

  • Engage with our panelists during a live Q&A session

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Marketing Analytics and Planning software that provides you with better budget allocation, more accurate demand forecasting, and an optimal marketing mix planning. ScanmarQED — know what makes you grow.