Marketing Mix Modeling • 1 min reading time

Optimize Your Marketing Portfolio Checklist

Jasmine Brown - published on October 1, 2020

Are you looking to optimize your marketing portfolio? Then we've got the perfect tool for you. Use our checklist to prepare your marketing portfolio for optimization.

One of the challenges that marketers face is how to optimize their investments. With marketing portfolios taking on a more complex form these days, optimization has not only become increasingly important, but it’s also harder. There are many things to consider and tweak to get more out of your marketing budget. Our checklist will allow you to more easily tackle the optimization process.

With this checklist you can:

  • Evaluate the strengths and weaknesses in your current portfolio 
  • Set goals for the future
  • Asses areas for improvement
  • Utilize the information for future optimization


    Fill out the form below to download the checklist!

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Jasmine Brown

Marketing Specialist for ScanmarQED