• Products

    OUR PRODUCTS

    Marketing analytics that drives decisions
    From marketing mix modeling to brand intelligence — ScanmarQED's product suite gives enterprise brands and media agencies a complete, connected view of marketing performance.

    MARKETING EFFECTIVENESS
    MARKETING MIX MODELING
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    AI-guided MMM with genetic model search and full transparency

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    Multi-engine modeling — build, run, and validate across frameworks

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    Scenario planning and budget allocation connected to MMM outputs

    MULTI-TOUCH ATTRIBUTION
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    Data-driven marketing attribution across digital touchpoints

    UNIFIED MARKETING MEASUREMENT
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    Unified view combining MMM, MTA, and incrementality in one framework

    MARKET & CONSUMER INSIGHTS
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    Connected data platform for market and consumer insights with predictive modeling

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    Continuous market and brand performance tracking with automated storyboards

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    Promotional effectiveness analytics for commercial and trade marketing teams

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    Automated insights delivery aligned to management reporting cycles

  • Solutions

    ScanmarQED provides practical analytical solutions for marketing and sales professionals. 

    Marketing Effectiveness Measurement
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    Measure the true impact of every marketing investment, across channels, geographies, and time.
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    Attribute performance across touchpoints. See the full journey from exposure to conversion.

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    MMM, MTA, and experiments unified in one framework.

    Market & Consumer Insights
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    Connect marketing activity to commercial outcomes and revenue growth.

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    Integrate your marketing, sales, and media data sources in one place.

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    Track brand health, consumer perception, and advertising impact over time.

    Use Cases
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    MMM for consumer brands and the agencies that plan their media.

  • Company

    We are on a mission to help you take control over what will drive future business success in order for you to drive better decision making and make a true impact on your business and realize your ambition.

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    About ScanmarQED, our mission, vision, and values

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    Accelerate your business growth with ScanmarQED’s Partner Program.

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    Join our team

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    We're here for you

  • Insights

    News, trends, events, and more

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    News, trends, events and more

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    Explore a variety of analytics webinars with tips & tricks, best practices, and new ideas!

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    Let's talk marketing analytics

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    Get started on your learning journey - elearning

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    Explore the future of marketing measurement

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    Explore our ever-expanding ecosystem of free white papers!

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    Explore real-life case studies that reveal the strategies behind success

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    Find the answers you need fast

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portfolioQED update

To get these updates, simply open your software with Administrator rights, then go to the Help menu and select “Check for Updates” from the drop-down menu. Follow the update wizard screens. If you encounter any issues with updating your software, please contact us or access the Knowledge Base for further help.

Blog NEW website - 2025-04-29T104418.249

Usability

Long awaited, custom grids!

You can now sort, filter, group and even customize the hierarchical view on several key grids, such as the Curves, Values and Performance screens.

While the default approach is typically to load model results from strataQED, the reality of business planning means that nearly every project must include some level of customization. The new advanced grids allow for sorting, filtering, grouping and restructuring individual grids within the complex hierarchical structures of portfolioQED. Once you have updated your software, check out the “Sorting, filtering and grouping in grids” help topic within the portfolioQED Help file for full details of this functionality or watch our demo video by clicking the following link:

https://www.scanmarqed.com/res...

This makes it significantly faster, easier, and more accurate, to review model import data and to manually enter key inputs (when manual entry is required)

portfolioQED-release-1

portfolioQED-release-2

Scenario Management

portfolioQED-release-3

The new Selected Scenario function means that you will no longer have to scroll through long lists of scenarios. The scenario level viewer will now display only one scenario at a time, and a drop-down menu allows you to select the scenario you wish to view, and best of all, the hierarchy expansion selections hold from screen to screen as the selected scenario is changed.

New Metrics

Marginal ROI Reporting

While Marginal ROI has always been a critical part of portfolioQED, it was originally kept in the background to simplify the view. Through user feedback we realized that rather than simplify (this made it harder to understand the results of optimizations) we now report Marginal ROIs for all scenarios as well as the change in Marginal ROI. The ability to see where all marginals are in an optimized budget helps you understand why the optimal is the optimal.

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Want to know more?

The entire list of changes and improvements is available in the release notes as well as in the “What’s New?” topic in portfolioQED help file.