• Products

    OUR PRODUCTS

    Marketing analytics that drives decisions
    From marketing mix modeling to brand intelligence — ScanmarQED's product suite gives enterprise brands and media agencies a complete, connected view of marketing performance.

    MARKETING EFFECTIVENESS
    MARKETING MIX MODELING
    header product icons  (9)

    AI-guided MMM with genetic model search and full transparency

    header product icons  (1)

    Multi-engine modeling — build, run, and validate across frameworks

    header product icons  (2)

    Scenario planning and budget allocation connected to MMM outputs

    MULTI-TOUCH ATTRIBUTION
    header product icons  (5)

    Data-driven marketing attribution across digital touchpoints

    UNIFIED MARKETING MEASUREMENT
    header product icons  (4)

    Unified view combining MMM, MTA, and incrementality in one framework

    MARKET & CONSUMER INSIGHTS
    header product icons  (3)

    Connected data platform for market and consumer insights with predictive modeling

    header product icons  (11)

    Continuous market and brand performance tracking with automated storyboards

    header product icons  (10)

    Promotional effectiveness analytics for commercial and trade marketing teams

    header product icons  (6)

    Automated insights delivery aligned to management reporting cycles

  • Solutions

    ScanmarQED provides practical analytical solutions for marketing and sales professionals. 

    Marketing Effectiveness Measurement
    header product icons  (12)
    Measure the true impact of every marketing investment, across channels, geographies, and time.
    header product icons  (28)

    Attribute performance across touchpoints. See the full journey from exposure to conversion.

    header product icons  (30)

    MMM, MTA, and experiments unified in one framework.

    Market & Consumer Insights
    header product icons  (13)

    Connect marketing activity to commercial outcomes and revenue growth.

    header product icons  (15)

    Integrate your marketing, sales, and media data sources in one place.

    header product icons  (14)

    Track brand health, consumer perception, and advertising impact over time.

  • Company

    We are on a mission to help you take control over what will drive future business success in order for you to drive better decision making and make a true impact on your business and realize your ambition.

    header product icons  (16)

    About ScanmarQED, our mission, vision, and values

    header product icons  (19)

    Accelerate your business growth with ScanmarQED’s Partner Program.

    header product icons  (17)

    Join our team

    header product icons  (18)

    We're here for you

  • Insights

    News, trends, events, and more

    header product icons  (20)

    News, trends, events and more

    header product icons  (21)

    Explore a variety of analytics webinars with tips & tricks, best practices, and new ideas!

    header product icons  (24)

    Let's talk marketing analytics

    header product icons  (26)

    Get started on your learning journey - elearning

    header product icons  (23)

    Explore the future of marketing measurement

    header product icons  (22)

    Explore our ever-expanding ecosystem of free white papers!

    header product icons  (25)

    Explore real-life case studies that reveal the strategies behind success

    header product icons  (27)

    Find the answers you need fast

All posts

Hackathon by the Dutch development team of ScanmarQED

Surrounded by a lot of small companies ranging from food trucks, micro-breweries, photographers, graphic designers to IT start-ups and game development outfits, we are hacking away at a prototype application that is designed to give us experience with most of the new languages and techniques we intend to use in our next generation of software.

Prototyping the way forward

ScanmarQED-shaping-the-future-hackathon

We focus our attention on building this single prototype, that has some primitive resemblance to a dashboard editor. We’re using exciting techniques like DotNet Core, Entity Framework, Angular, REST API’s, microservices, automated build systems with code analysis and unit & integration testing, internationalization and translation, SignalR /websockets for real time collaboration and responsive, mobile-first design to ensure the application will work well on any screen size and graceful error handling and logging.

This hackathon it has been very inspiring and rewarding to work this single-mindedly and closely on the same new project. It has helped us with team building, exploring new territories and new ways of working.