News, Events • 1 min reading time

Han Meijer opens MIE'19

ScanmarQED - published on February 6, 2019

On behalf of the board of MOA, Han Meijer (CEO of ScanmarQED) opened the MIE'19 in Utrecht. After the official welcome he interacted with the audience to learn their reasons for attending the MIE. He concluded with the introduction of today's first keynote speaker Kim Kruithof from Swapfiets.

ScanmarQED will be hosting two masterclasses at the MIE.

Data visualization

How do we tell stories through data? How do we go from data to insight, from insight to actions? Actively create visualizations that enable decision making, simply and easily.

6th of February – 14.00-15.30

by: Floris de Vries and Michel Rey

Budget optimization

When higher Return on Investment might not be the right answer: ScanmarQED brings brand optimisation to life at the MIE. Delegates at MIE are to be challenged to put their money where their mouths are in a fantasy brand optimisation workshop. ScanmarQED will show the science behind optimising the marketing budget through the right technology.

7th of February – 14.00-15.30

By: John Dawson

About the MIE

The MIE is the research platform for data analysts, managers insights and research professionals and everyone who lives and works in marketing. 6 and February 7, 2019 the MOA, Expertise Center for Marketing Insights, Research and Analytics, organizes the 17th Marketing Insights Event (MIE) in Kinepolis/Jaarbeurs in Utrecht.


Picture of ScanmarQED


Marketing Analytics and Planning software that provides you with better budget allocation, more accurate demand forecasting, and an optimal marketing mix planning. ScanmarQED — know what makes you grow.