Marketing Mix Modeling, Data Analytics • 13 min reading time Leave No Trace - unless you're an advertiser Explore how marketing practices can align with environmental responsibility in 2024. Discover the impact of media waste and the footprint of advertising. Roz Bowman on January 18, 2024
Marketing Mix Modeling, News • 7 min reading time "It's behind you!" Just like a good joke, an MMM project should make you laugh (with insights) and leave you with a blend of clear direction and a future-proof process. Roz Bowman on 13 December 2023
Marketing Mix Modeling, News • 12 min reading time Beyond the Ghosts: Unmasking the realities of AI and MMM In the current landscape, the buzz surrounding AI is undeniable – its opportunities, threats, and the air of mystery that surrounds it, filling numerous ... Roz Bowman on 25 October 2023
Marketing Mix Modeling, News • 6 min reading time Making the most of a slope What do Marketing Measurement and professional cycling have in common? Our senior consultant, Roz Bowman, shares her thoughts in her short blog post Making the ... Roz Bowman on 16 August 2023
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