Leave No Trace - unless you're an advertiser
As the New Year progresses at a scary pace, we can safely assume many of us are settling in to New...
"It's behind you!"
What did the pantomime dame shout to the econometrician searching for a statistically significant...
Beyond the Ghosts: Unmasking the realities of AI and MMM
A reliance on the past
ChatGPT, the well-known AI language model, leverages pre-existing data to...
Making the most of a slope
With the Tour de France behind us and with La Vuelta just around the corner, I have been musing...