Marketing Mix Modeling • 1 min reading time The 2 Truths of MMM Read here some interesting facts about Marketing Mix Modeling! Brian Cusick on May 2, 2022
Marketing Mix Modeling, News • 4 min reading time Maximize your returns with strataQED's new Nested Forecasting module Our newly released module of strataQED gives you the ability to forecast and optimize with a nested model. The budget optimization and allocation in this new ... Philippa Senior on 19 April 2022
Big data, Marketing Mix Modeling, Data Analytics • 4 min reading time Media Halo Effect What is the Media Halo Effect and how does it apply to marketing? In this case study, we will go through the definition, some examples, and how we use our ... Tina Keightley on 27 July 2021
Marketing Mix Modeling, Events, Webinar • 2 min reading time Webinar: Your data, a raw bitcoin to mine yourself We are pleased to announce our webinar - Your data, a raw bitcoin to mine yourself. Charles XAVIER on 14 July 2021
Marketing Mix Modeling, Webinar, Partner • 4 min reading time 5 Reasons to Internalize your Marketing Modeling projects Measuring Marketing Return on Investment has always been a complex and rather problematic challenge for marketers. Thankfully, Marketing Mix Modeling has risen ... Charles XAVIER on 9 July 2021
Marketing Mix Modeling • 46 min reading time Beginner’s Guide to Marketing Mix Modeling Understanding what is working (and what isn’t) in your organization's marketing strategy has never been more important than it is today. Without being able to ... ScanmarQED on 4 May 2021
Marketing Mix Modeling • 9 min reading time Marketing Mix Modeling: The benefits of building a good model Now, more than ever, marketers need to justify their budget and how it is allocated to quickly respond to changes in the marketplace. Fact-based ... ScanmarQED on 26 March 2021
Marketing Mix Modeling • 14 min reading time How to measure Media when Multi-Touch Attribution won’t work? In a perfect world, all marketing measurement would be at the person-touchpoint level, and it would speak directly to causality. You’d know exactly what ... ScanmarQED on 17 March 2021
Marketing Mix Modeling, Events, Webinar • 2 min reading time Webinar: Nested Marketing Mix Modeling for Financial Services We are pleased to announce our webinar - Nested Marketing Mix Modeling for Financial Services. ScanmarQED on 2 March 2021