Business Blog

So, you’re a marketer looking to optimize your marketing budget and understand how to best allocate your funds to get the best return on investment. In our ...

We were delighted to host a webinar on building and using Marketing Mix Models in the Covid-19 Economy.

We are excited to introduce you to the course and learning material in the form of the webinar: Marketing Mix Modeling (MMM)

Using Nonstandard Data Sources to Measure Covid-19's Impact!

ScanmarQED has been mentioned in the 2019 Forrester report on Marketing Measurement and Optimization Solutions. To celebrate it, we want to dive into this ...

ScanmarQED has been at the forefront of using Machine Learning techniques since 2007 so we consider ourselves “old hands” at this. However, I often get asked ...

ScanmarQED announces the launch of the latest elearning course, Certified strataQED Modeling Master, which explains how to use strataQED to perform more ...

Hospital stakeholders aren’t necessarily marketers, but marketing is inherent to the growth of their organization. When planning an advertising budget becomes ...

In my last blog post, I wrote about the media agency pitch process and how agencies can demonstrate their approach to marketing effectiveness. This post builds ...