Business Blog

What do Marketing Measurement and professional cycling have in common? Our senior consultant, Roz Bowman, shares her thoughts in her short blog post Making the ...

Are you looking to optimize your marketing portfolio? Then we've got the perfect tool for you. Use our checklist to prepare your marketing portfolio for ...

Read here some interesting facts about Marketing Mix Modeling!

Our newly released module of strataQED gives you the ability to forecast and optimize with a nested model. The budget optimization and allocation in this new ...

What is the Media Halo Effect and how does it apply to marketing? In this case study, we will go through the definition, some examples, and how we use our ...

We are pleased to announce our webinar - Your data, a raw bitcoin to mine yourself.

Measuring Marketing Return on Investment has always been a complex and rather problematic challenge for marketers. Thankfully, Marketing Mix Modeling has risen ...