How actionable insights increased ROI
Background
Our client was an old brand with a new Consumer Insights and Marketing team. They were...
News, trends, events and more
Background
Our client was an old brand with a new Consumer Insights and Marketing team. They were...
As the world eagerly anticipates the Paris Olympics later this month, the air is thick with...
strataQED just got better with our latest release 2024.2
Want to view your response curves on an...
Google has recently released the latest version of their ‘Modern Measurement Playbook’ describing...
When updating a model one tends to compare the effectiveness of any new activities / campaigns...
Response curves are arguably the most important output from marketing mix modelling – they define...
What are response curves and why you should care about them
Response curves are one of the most...
I remember being told early in my career that marketing mix models are much like sausages – they...
I learned Marketing Mix Modeling - what MMM is, how to estimate one, and what to do with it - from...
The increased focus on consumer privacy in recent years has caused well-documented disruption in...