Business Blog

What is the Media Halo Effect and how does it apply to marketing? In this case study, we will go through the definition, some examples, and how we use our ...

We are pleased to announce our webinar - Your data, a raw bitcoin to mine yourself.

Measuring Marketing Return on Investment has always been a complex and rather problematic challenge for marketers. Thankfully, Marketing Mix Modeling has risen ...

Understanding what is working (and what isn’t) in your organization's marketing strategy has never been more important than it is today. Without being able to ...

Now, more than ever, marketers need to justify their budget and how it is allocated to quickly respond to changes in the marketplace. Fact-based ...

In a perfect world, all marketing measurement would be at the person-touchpoint level, and it would speak directly to causality. You’d know exactly what ...

We are pleased to announce our webinar - Nested Marketing Mix Modeling for Financial Services.

We are pleased to present the newest module of our Marketing Mix Modeling software – Nested Modeling! Estimate the direct and indirect impact of your online ...