How actionable insights increased ROI
Background
Our client was an old brand with a new Consumer Insights and Marketing team. They were...
Marketing Mix Modeling
An Olympic effort – achieving gold standard marketing effectiveness
As the world eagerly anticipates the Paris Olympics later this month, the air is thick with...
Aggregated response curves are here!
strataQED just got better with our latest release 2024.2
Want to view your response curves on an...
Our thoughts on Google's Modern Measurement Playbook
Google has recently released the latest version of their ‘Modern Measurement Playbook’ describing...
Understanding why your ROI might change
When updating a model one tends to compare the effectiveness of any new activities / campaigns...
Webinar: Importance of Response Curves
Response curves are arguably the most important output from marketing mix modelling – they define...
Response Curves: Lost in Paradise
What are response curves and why you should care about them
Response curves are one of the most...
Crystal clear? The importance of transparency in Marketing Mix Modeling
I remember being told early in my career that marketing mix models are much like sausages – they...
How to dramatically speed up your Marketing Mix Modeling
I learned Marketing Mix Modeling - what MMM is, how to estimate one, and what to do with it - from...
Is daily MMM a good substitute for MTA?
The increased focus on consumer privacy in recent years has caused well-documented disruption in...