Attributing your brand vs market impact
This is the last part in our Master Class series and we hope you have had interesting insights...
Revenue Optimization
Why comparability matters and choosing the best KPI for Revenue Optimization
Many brands struggle to compare opportunities and express increases in distribution or any other...
How to use pricing analyses to grow your business
So far, we’ve talked about the theoretical background of price elasticity in Part 1: How to use...
Price Elasticities: practical implementation and best-in-class dashboards
What you will need:
ePOS Sell-out data is the main source used for price elasticity analyses. This...
Price Elasticities: how to use them to steer pricing decisions
What is price elasticity?
Basic demand and supply theory tells us that demand will go down when...
Margin under pressure: looking for smart software for support
With volumes under pressure and costs rising, how do manufacturers keep margins under control?
To...
How to calculate price elasticities?
What is price elasticity?
Broadly speaking, an elasticity is the measure of sensitivity, as in the...
Why do I need to integrate data to analyze promotions?
What do you need to know about your promotions?
To begin, you must ask yourself the question, “what...
Product Strategy for Revenue Optimization in the CPG Industry
In today’s blog, we will cover how price segments, product lifecycle, product attributes, and...
Pricing Strategy in Revenue Optimization – Part 2
This blog is a two-part series on pricing in Revenue Optimization. Part 1 gave you a more...