Harm van der Schans

Consultant Director at ScanmarQED

News, Revenue Optimization • 4 min reading time

Price Elasticities: practical implementation and best-in-class dashboards

In our first blog, Price Elasticities: how to use them to steer pricing decisions, we explored the theoretical background, some common pitfalls and how to use ...

Harm van der Schans on November 16, 2023

News, Revenue Optimization • 4 min reading time

Price Elasticities: how to use them to steer pricing decisions

Inflation is coming down, but brands are still struggling with pricing their products; some have already increased their prices, some are still investigating ...

Harm van der Schans on 3 October 2023

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News, Revenue Optimization • 4 min reading time

Price Elasticities: practical implementation and best-in-class dashboards

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News, Revenue Optimization • 4 min reading time

Price Elasticities: how to use them to steer pricing decisions

We are located worldwide

Marketing.Illuminated.