Are you getting the most out of your data?
In an era where data shapes marketing strategies, leveraging all your available data to the fullest...
Attributing your brand vs market impact
This is the last part in our Master Class series and we hope you have had interesting insights...
Why comparability matters and choosing the best KPI for Revenue Optimization
Many brands struggle to compare opportunities and express increases in distribution or any other...
How to use pricing analyses to grow your business
So far, we’ve talked about the theoretical background of price elasticity in Part 1: How to use...
Price Elasticities: practical implementation and best-in-class dashboards
What you will need:
ePOS Sell-out data is the main source used for price elasticity analyses. This...
Price Elasticities: how to use them to steer pricing decisions
What is price elasticity?
Basic demand and supply theory tells us that demand will go down when...