Attributing your brand vs market impact
This is the last part in our Master Class series and we hope you have had interesting insights...
News, trends, events and more
This is the last part in our Master Class series and we hope you have had interesting insights...
Many brands struggle to compare opportunities and express increases in distribution or any other...
So far, we’ve talked about the theoretical background of price elasticity in Part 1: How to use...
What you will need:
ePOS Sell-out data is the main source used for price elasticity analyses. This...
What is price elasticity?
Basic demand and supply theory tells us that demand will go down when...