Data Analytics, Revenue Growth Management • 17 min reading time How to calculate price elasticities? One of the most important considerations in any transaction, whether for consumers or businesses, is the price of the good or service. While this may be overly ... Raleigh Pearson on December 4, 2020
Marketing Mix Modeling, Data Analytics • 1 min reading time Unfamiliar Data in an Unfamiliar World - Revisited Readout our blog about the impact of alternative data on business performance and whether it had a positive impact on businesses in real-time. Raleigh Pearson on 14 May 2020
Marketing Mix Modeling, Data Analytics • 5 min reading time Unfamiliar Data in an Unfamiliar World Using Nonstandard Data Sources to Measure Covid-19's Impact! Raleigh Pearson on 27 March 2020