Raleigh Pearson

Raleigh Pearson | ScanmarQED

Data Analytics, Revenue Growth Management • 17 min reading time

How to calculate price elasticities?

One of the most important considerations in any transaction, whether for consumers or businesses, is the price of the good or service. While this may be overly ...

Raleigh Pearson on December 4, 2020

Marketing Mix Modeling, Data Analytics • 1 min reading time

Unfamiliar Data in an Unfamiliar World - Revisited

Readout our blog about the impact of alternative data on business performance and whether it had a positive impact on businesses in real-time.

Raleigh Pearson on 14 May 2020

Marketing Mix Modeling, Data Analytics • 5 min reading time

Unfamiliar Data in an Unfamiliar World

Using Nonstandard Data Sources to Measure Covid-19's Impact!

Raleigh Pearson on 27 March 2020

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