In a world driven by data, it's critical for you to understand your price points in the marketplace. Pricing analytics is easier said than done, but the root of all pricing comes down to a simple question: does a change in price lead to a change in overall revenue? In this webinar, we will answer this question, derive ways for all businesses to evaluate their pricing structure, and examine ways to find inefficiencies in your pricing competitive landscape.
Presented by ScanmarQED Senior Consultant, Raleigh Pearson, we covered:
- Price elasticities and finding the optimal price
- Examination of price shocks
- Price elasticities in periods of high demand and shortages
- Strategies for shifting price
This webinar has already taken place, but don’t worry if you missed it. You can watch all our webinars on-demand whenever you want!
Access the recording of our Price Optimization for Revenue Growth Management webinar below: