Events, Webinar, Revenue Growth Management • 1 min reading time

Webinar: Price Optimization for Revenue Growth Management

ScanmarQED - published on August 19, 2020

We were delighted to host our webinar - Price Optimization for Revenue Growth Management.

Pricing Optimization for Revenue Growth Management

In a world driven by data, it's critical for you to understand your price points in the marketplace. Pricing analytics is easier said than done, but the root of all pricing comes down to a simple question: does a change in price lead to a change in overall revenue? In this webinar, we will answer this question, derive ways for all businesses to evaluate their pricing structure, and examine ways to find inefficiencies in your pricing competitive landscape.

Presented by ScanmarQED Senior Consultant, Raleigh Pearson, we covered:

  • Price elasticities and finding the optimal price
  • Examination of price shocks
  • Price elasticities in periods of high demand and shortages
  • Strategies for shifting price

This webinar has already taken place, but don’t worry if you missed it. You can watch all our webinars on-demand whenever you want!

Access the recording of our Price Optimization for Revenue Growth Management webinar below:

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ScanmarQED

Marketing Analytics and Planning software that provides you with better budget allocation, more accurate demand forecasting, and an optimal marketing mix planning. ScanmarQED — know what makes you grow.