Brian Cusick

Brian Cusick leads the North American business unit for ScanmarQED, ensuring that both new and existing clients get the most value from our services and products. His expertise is in quantitative marketing research (previously worked at AC Nielsen, PepsiCo, Kraft Foods), with a focus on data driven business planning and marketing mix based optimization.

Marketing Mix Modeling, News • 6 min reading time

Making media measurement actionable

People seek out media measurement for many reasons. Of course, the primary reason is self-evident in the name, but the specific motivations, the priorities, ...

Brian Cusick on November 2, 2023

Marketing Mix Modeling • 4 min reading time

4 elemental questions to ask regarding Marketing Mix Modeling

Brian Cusick on 1 July 2022

Marketing Mix Modeling • 1 min reading time

The 2 Truths of MMM

Read here some interesting facts about Marketing Mix Modeling!

Brian Cusick on 2 May 2022

Events, Webinar • 2 min reading time

Webinar: Trends in marketing measurement: New ways to build internal capabilities

We are pleased to announce our webinar - Trends in marketing measurement: New ways (and reasons) to build internal capabilities

Brian Cusick on 19 May 2021

• 2 min reading time

How Actionable Insights Increased ROI

Marketing Mix Modeling isn’t research, it’s business planning -- and it ought to drive growth. ScanmarQED’s collaborative implementation was the key to 200% ...

Brian Cusick on 19 June 2019

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