Marketing Mix Modeling for Atypical Brands: Can It Work for You?
Marketing Mix Modeling (MMM) is a widely used technique to measure the impact of paid advertising...
Navigating the evolving MMM landscape: balancing automation with expertise
The landscape of Marketing Mix Modeling (MMM) is evolving rapidly. In 2024, we are witnessing a...
How actionable insights increased ROI
Background
Our client was an old brand with a new Consumer Insights and Marketing team. They were...
Making media measurement actionable
Will measurement give you everything you want?
Probably not. Good measurement will only give you...
4 elemental questions to ask regarding Marketing Mix Modeling
New choices for Marketing Mix Modeling implementation
For the last few decades the process of...
The 2 Truths of MMM
2 Truths and a Lie
1) Marketing Mix Models are just as much an analysis of business drivers as they...
Webinar: Trends in marketing measurement: New ways to build internal capabilities
Today, marketers need to be able to leverage a variety of data to get the most out of their...