Phil Spencer

Managing Director UK

Marketing Mix Modeling • 6 min reading time

Crystal clear? The importance of transparency in Marketing Mix Modeling

Phil Spencer on March 14, 2024

Marketing Mix Modeling, Multi-touch attribution • 8 min reading time

Is daily MMM a good substitute for MTA?

Understand how daily MMM, positioned as an alternative to MTA, impacts your analytics strategy. Discover the strengths and limitations of each approach and ...

Phil Spencer on 24 January 2024

Marketing Mix Modeling, News • 4 min reading time

Open-source MMM vs strataQED

One of the most frequent questions we get asked today is how our technology compares with some of the new open-source MMM solutions offered by Facebook and ...

Phil Spencer on 18 October 2023

Marketing Mix Modeling, News • 5 min reading time

How incremental is your attribution?

Measuring the impact of your marketing campaigns is crucial to success - there is much talk about attribution and incrementality, but the terms can be ...

Phil Spencer on 12 September 2023

A leading Global player in Marketing Accountability Software

We are located worldwide

See all our locations

Marketing.Illuminated.

The only holistic Marketing Accountability software that enables any brand owner to be enlightened by the impact of their decisions - on both past and future business outcomes.