Philippa Senior

Head of Content

Multi-touch attribution • 8 min reading time

Is MTA dead?

Is this the end of the road for MTA or does adversity breed innovation? In our latest blog, we delve into the complexities, exploring whether MTA's struggles ...

Philippa Senior on February 29, 2024

News, Data Analytics • 4 min reading time

Our Newest Update! MarketingTracker 5.22 is now available

Our latest version of MarketingTracker is now available. A release that offers new visualization options and improved usability. Let’s take a look at the ...

Philippa Senior on 11 November 2022

News, Data Analytics • 5 min reading time

Our Newest Update is Live! MarketingTracker 5.21

We’re delighted to introduce MarketingTracker 5.21. This release zooms in on a pivotal function in MarketingTracker: Synchronization and the Global ...

Philippa Senior on 25 April 2022

Marketing Mix Modeling, News • 4 min reading time

Maximize your returns with strataQED's new Nested Forecasting module

Our newly released module of strataQED gives you the ability to forecast and optimize with a nested model. The budget optimization and allocation in this new ...

Philippa Senior on 19 April 2022

A leading Global player in Marketing Accountability Software

We are located worldwide

See all our locations

Marketing.Illuminated.

The only holistic Marketing Accountability software that enables any brand owner to be enlightened by the impact of their decisions - on both past and future business outcomes.