Our response to Google's Meridian launch
Google's announcement of Meridian, its new open-source marketing mix model (MMM), marks another...
Our thoughts on Google's Modern Measurement Playbook
Google has recently released the latest version of their ‘Modern Measurement Playbook’ describing...
Is MTA dead?
The original promise of Multi-Touch Attribution (MTA) was that it excelled at offering a detailed...
Our Newest Update! MarketingTracker 5.22 is now available
Selected Plot line
As a dashboard designer, you can use the Selected plot line to give your...
Our Newest Update is Live! MarketingTracker 5.21
Easier synchronization setup
Your data speaks volumes, but the whole story is almost never...
Maximize your returns with strataQED's new Nested Forecasting module
Key features allow you to:
- View the direct and indirect effects of your marketing spend
- Optimize...