News, Data Analytics • 4 min reading time What are the benefits of Nested Modeling? At ScanmarQED we’ve been talking for some time now about the benefits of nested modeling. Indeed, it seems to have gone from being an occasional use case to ... Tina Keightley on March 23, 2022
Big data, Marketing Mix Modeling, Data Analytics • 4 min reading time Media Halo Effect What is the Media Halo Effect and how does it apply to marketing? In this case study, we will go through the definition, some examples, and how we use our ... Tina Keightley on 27 July 2021
Marketing Mix Modeling, News • 16 min reading time Nested Modeling Technical Blog We are pleased to present the newest module of our Marketing Mix Modeling software – Nested Modeling! Estimate the direct and indirect impact of your online ... Tina Keightley on 25 January 2021
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