Tina Keightley

Technical Services Manager at ScanmarQED

News, Data Analytics • 4 min reading time

What are the benefits of Nested Modeling?

At ScanmarQED we’ve been talking for some time now about the benefits of nested modeling. Indeed, it seems to have gone from being an occasional use case to ...

Tina Keightley on March 23, 2022

Big data, Marketing Mix Modeling, Data Analytics • 4 min reading time

Media Halo Effect

What is the Media Halo Effect and how does it apply to marketing? In this case study, we will go through the definition, some examples, and how we use our ...

Tina Keightley on 27 July 2021

Marketing Mix Modeling, News • 16 min reading time

Nested Modeling Technical Blog

We are pleased to present the newest module of our Marketing Mix Modeling software – Nested Modeling! Estimate the direct and indirect impact of your online ...

Tina Keightley on 25 January 2021

Marketing Mix Modeling • 7 min reading time

The most important output of your Marketing Mix Model: response curves

So, you’re a marketer looking to optimize your marketing budget and understand how to best allocate your funds to get the best return on investment. In our ...

Tina Keightley on 4 August 2020

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