Aggregated response curves are here!
strataQED just got better with our latest release 2024.2
Want to view your response curves on an...
Understanding why your ROI might change
When updating a model one tends to compare the effectiveness of any new activities / campaigns...
What are the benefits of Nested Modeling?
For those of you who aren’t familiar with nested models, they are a system of models used to...
Media Halo Effect
What is the Media Halo Effect?
When you advertise, hopefully, the featured brand or product will...
Nested Modeling Technical Blog
What is Nested Modeling
A nested model represents an interactive relationship between independent...
The most important output of your Marketing Mix Model: response curves
What are response curves?
As an important output of Marketing Mix Modeling (MMM), response curves...