Hospital stakeholders aren't Marketers, but they believe in Science (Part 1)
Marketing Mix Modelling (MMM) is an established tool across a broad range of industries. It is...
Improved Dashboard Navigation with MarketingTracker 5.14
Building on MarketingTracker 5.13, MarketingTracker 5.14 is blazing exciting new paths for...
4 Tips for Media Agencies to demonstrate an Effectiveness Capability
In my last blog post (Winning Agency Pitches with Real Insights), I wrote about the media agency...
Take control of your trade spend
Planning, sales and marketing are now able to utilize the same data in the same tool, and get...
ScanmarQED’s Insights2Go launched at JDE
Instead of manually creating dashboards, Jacobs Douwe Egberts can now use the analytical solution...
Winning Agency Pitches With Real Insights
The New Business Pitch
As a wide-eyed twenty-something, one lesson I learned early on was the...
Hackathon by the Dutch development team of ScanmarQED
Surrounded by a lot of small companies ranging from food trucks, micro-breweries,...
Artificial Intelligence, Machine Learning, and Deep Learning
In March, I attended the Machine Learning conference in Prague together with a colleague from...
ScanmarQED launches a data visualization solution to measure brand performance
Cross-source Analytics and Marketing Mix Modelling on One Platform.
If you ever thought that it...
Measure your Brand Performance with MarketingTracker 5.12
It’s here! Clever new features to boost productivity, refined UX upgrades for improved...