Minimizing the pain of data collection
Data collection is one of the most important preparatory stages in the Marketing Mix Modeling...
News, trends, events and more
Data collection is one of the most important preparatory stages in the Marketing Mix Modeling...
What you will need:
ePOS Sell-out data is the main source used for price elasticity analyses. This...
Will measurement give you everything you want?
Probably not. Good measurement will only give you...
A reliance on the past
ChatGPT, the well-known AI language model, leverages pre-existing data to...
Aren’t open-source platforms more flexible/customizable?
Firstly, many of the open-source offerings...
What is price elasticity?
Basic demand and supply theory tells us that demand will go down when...
Every marketer wants to understand cause and effect – by understanding the impact that our actions...
With the Tour de France behind us and with La Vuelta just around the corner, I have been musing...
With volumes under pressure and costs rising, how do manufacturers keep margins under control?
To...