Minimizing the pain of data collection
Data collection is one of the most important preparatory stages in the Marketing Mix Modeling...
Price Elasticities: practical implementation and best-in-class dashboards
What you will need:
ePOS Sell-out data is the main source used for price elasticity analyses. This...
Making media measurement actionable
Will measurement give you everything you want?
Probably not. Good measurement will only give you...
Beyond the Ghosts: Unmasking the realities of AI and MMM
A reliance on the past
ChatGPT, the well-known AI language model, leverages pre-existing data to...
Open-source MMM vs strataQED
Aren’t open-source platforms more flexible/customizable?
Firstly, many of the open-source offerings...
Price Elasticities: how to use them to steer pricing decisions
What is price elasticity?
Basic demand and supply theory tells us that demand will go down when...
How incremental is your attribution?
Every marketer wants to understand cause and effect – by understanding the impact that our actions...
Making the most of a slope
With the Tour de France behind us and with La Vuelta just around the corner, I have been musing...
Margin under pressure: looking for smart software for support
With volumes under pressure and costs rising, how do manufacturers keep margins under control?
To...
