Marketing Mix Modeling, News • 4 min reading time Maximize your returns with strataQED's new Nested Forecasting module Our newly released module of strataQED gives you the ability to forecast and optimize with a nested model. The budget optimization and allocation in this new ... Philippa Senior on 19 April 2022
Data Analytics • 10 min reading time Collaborative Insights The good old business trinity of Excel, PowerPoint, and Email is not going to be fully replaced any time soon, but there are some aspects in which other ... ScanmarQED on 13 April 2022
News, Data Analytics • 4 min reading time What are the benefits of Nested Modeling? At ScanmarQED we’ve been talking for some time now about the benefits of nested modeling. Indeed, it seems to have gone from being an occasional use case to ... Tina Keightley on 23 March 2022
• 2 min reading time It takes a village to raise a child: ScanmarQED social project materialized ScanmarQED on 22 October 2021
MarketingTracker • 1 min reading time MarketingTracker: Actionable Marketing Insights with no hassle ScanmarQED on 29 September 2021
Big data, Marketing Mix Modeling, Data Analytics • 4 min reading time Media Halo Effect What is the Media Halo Effect and how does it apply to marketing? In this case study, we will go through the definition, some examples, and how we use our ... Tina Keightley on 27 July 2021
News, Data Analytics • 7 min reading time Our Newest Update is Live! MarketingTracker 5.20 We’ve been hard at work the first half of 2021 to bring you another exciting release, MarketingTracker 5.20! This version brings you more visualization ... ScanmarQED on 22 July 2021
Marketing Mix Modeling, Events, Webinar • 2 min reading time Webinar: Your data, a raw bitcoin to mine yourself We are pleased to announce our webinar - Your data, a raw bitcoin to mine yourself. Charles XAVIER on 14 July 2021
Marketing Mix Modeling, Webinar, Partner • 4 min reading time 5 reasons to internalize your Marketing Modeling projects Measuring Marketing Return on Investment has always been a complex and rather problematic challenge for marketers. Thankfully, Marketing Mix Modeling has risen ... Charles XAVIER on 9 July 2021