Making media measurement actionable
Will measurement give you everything you want?
Probably not. Good measurement will only give you...
Beyond the Ghosts: Unmasking the realities of AI and MMM
A reliance on the past
ChatGPT, the well-known AI language model, leverages pre-existing data to...
Open-source MMM vs strataQED
Aren’t open-source platforms more flexible/customizable?
Firstly, many of the open-source offerings...
Price Elasticities: how to use them to steer pricing decisions
What is price elasticity?
Basic demand and supply theory tells us that demand will go down when...
How incremental is your attribution?
Every marketer wants to understand cause and effect – by understanding the impact that our actions...
Making the most of a slope
With the Tour de France behind us and with La Vuelta just around the corner, I have been musing...
Margin under pressure: looking for smart software for support
With volumes under pressure and costs rising, how do manufacturers keep margins under control?
To...
ScanmarQED has acquired ROIVENUE, a cloud-based marketing attribution platform
ScanmarQED, a leading provider of marketing insights and analytics solutions, has acquired...
Our Newest Update! MarketingTracker 5.22 is now available
Selected Plot line
As a dashboard designer, you can use the Selected plot line to give your...
Optimize your marketing portfolio checklist
One of the challenges that marketers face is how to optimize their investments. With marketing...