Media Halo Effect
What is the Media Halo Effect?
When you advertise, hopefully, the featured brand or product will...
Our Newest Update is Live! MarketingTracker 5.20
New Features for Business Users
New Charts
The last few releases introduced several new charts...
Webinar: Your data, a raw bitcoin to mine yourself
In a world where data is omnipresent, knowing how to use it becomes a critical issue. Measuring...
5 reasons to internalize your Marketing Modeling projects
But like any effective tool, MMM needs the right operator. MMM projects typically require both...
Introducing SAYG, our marketing ROI partner
Q: Please give us a little background on your organization, the types of clients you work with, and...
Webinar: Trends in marketing measurement: New ways to build internal capabilities
Today, marketers need to be able to leverage a variety of data to get the most out of their...
Beginner’s guide to Marketing Mix Modeling
Marketing Mix Modeling is the analysis of aggregate data which allows you to determine the...
Marketing Mix Modeling: The benefits of building a good model
What are the benefits of a good Marketing Mix Model?
Some of the benefits of marketing mix analysis...
Webinar: Nested Marketing Mix Modeling for Financial Services
Financial services companies are facing many challenges today, including cybercrime, regulation,...
A Research Agency's Journey to Visualization and Analytics Excellence
The Challenge
A mid-sized research agency active in the field of Brand Health Management was...