Webinar: Your data, a raw bitcoin to mine yourself
In a world where data is omnipresent, knowing how to use it becomes a critical issue. Measuring...
News, trends, events and more
In a world where data is omnipresent, knowing how to use it becomes a critical issue. Measuring...
But like any effective tool, MMM needs the right operator. MMM projects typically require both...
Q: Please give us a little background on your organization, the types of clients you work with, and...
Today, marketers need to be able to leverage a variety of data to get the most out of their...
Marketing Mix Modeling is the analysis of aggregate data which allows you to determine the...
Some of the benefits of marketing mix analysis...
Financial services companies are facing many challenges today, including cybercrime, regulation,...
A mid-sized research agency active in the field of Brand Health Management was...
A follow up to the "Introduction to MarketingTracker" course; this 7 module course introduces the...