Media Halo Effect
What is the Media Halo Effect?
When you advertise, hopefully, the featured brand or product will...
News, trends, events and more
What is the Media Halo Effect?
When you advertise, hopefully, the featured brand or product will...
The last few releases introduced several new charts...
In a world where data is omnipresent, knowing how to use it becomes a critical issue. Measuring...
But like any effective tool, MMM needs the right operator. MMM projects typically require both...
Q: Please give us a little background on your organization, the types of clients you work with, and...
Today, marketers need to be able to leverage a variety of data to get the most out of their...
Marketing Mix Modeling is the analysis of aggregate data which allows you to determine the...
Some of the benefits of marketing mix analysis...
Financial services companies are facing many challenges today, including cybercrime, regulation,...
A mid-sized research agency active in the field of Brand Health Management was...