Marketing Mix Modeling: The benefits of building a good model
What are the benefits of a good Marketing Mix Model?
Some of the benefits of marketing mix analysis...
Webinar: Nested Marketing Mix Modeling for Financial Services
Financial services companies are facing many challenges today, including cybercrime, regulation,...
A Research Agency's Journey to Visualization and Analytics Excellence
The Challenge
A mid-sized research agency active in the field of Brand Health Management was...
Learn how to design dashboards in MarketingTracker
A follow up to the "Introduction to MarketingTracker" course; this 7 module course introduces the...
Nested Modeling Technical Blog
What is Nested Modeling
A nested model represents an interactive relationship between independent...
Nested Modeling Is Here!
What is Nested Modeling
A nested model represents an interactive relationship between independent...
How Brand Health metrics can improve your Marketing Mix Modeling
Adding Brand Health metrics to your Marketing Mix Models
Marketing Mix Modeling (MMM) is...
MarketingTracker 5.19 Deep Dive
Charting functionality
High-Low Chart
We added a new chart type. A High-Low Chart displays a low...
MarketingTracker 5.19 is here!
New High-Low Chart
There is no surprise when saying that price plays an important part of your...
How to calculate price elasticities?
What is price elasticity?
Broadly speaking, an elasticity is the measure of sensitivity, as in the...