Introducing SAYG, our marketing ROI partner
Q: Please give us a little background on your organization, the types of clients you work with, and...
Webinar: Trends in marketing measurement: New ways to build internal capabilities
Today, marketers need to be able to leverage a variety of data to get the most out of their...
Beginner’s guide to Marketing Mix Modeling
Marketing Mix Modeling is the analysis of aggregate data which allows you to determine the...
Marketing Mix Modeling: The benefits of building a good model
What are the benefits of a good Marketing Mix Model?
Some of the benefits of marketing mix analysis...
Webinar: Nested Marketing Mix Modeling for Financial Services
Financial services companies are facing many challenges today, including cybercrime, regulation,...
A Research Agency's Journey to Visualization and Analytics Excellence
The Challenge
A mid-sized research agency active in the field of Brand Health Management was...
Learn how to design dashboards in MarketingTracker
A follow up to the "Introduction to MarketingTracker" course; this 7 module course introduces the...
Nested Modeling Technical Blog
What is Nested Modeling
A nested model represents an interactive relationship between independent...
Nested Modeling Is Here!
What is Nested Modeling
A nested model represents an interactive relationship between independent...
How Brand Health metrics can improve your Marketing Mix Modeling
Adding Brand Health metrics to your Marketing Mix Models
Marketing Mix Modeling (MMM) is...