Why do I need to integrate data to analyze promotions?
What do you need to know about your promotions?
To begin, you must ask yourself the question, “what...
Webinar: Explore the Power of Nested Modeling
The world of marketing is ever-changing. The way consumers interact with brands and respond to...
Product Strategy for Revenue Optimization in the CPG Industry
In today’s blog, we will cover how price segments, product lifecycle, product attributes, and...
Pricing Strategy in Revenue Optimization – Part 2
This blog is a two-part series on pricing in Revenue Optimization. Part 1 gave you a more...
Pricing Strategy in Revenue Optimization – Part 1
This blog is a two-part Q&A series on pricing in Revenue Optimization. In part one, Wâtte will give...
Webinar: Promotions in Revenue Optimization
Promo pressure means that nowadays you can always see some promotions in the store. Now more than...
Webinar: Price Optimization for Revenue Optimization
In a world driven by data, it's critical for you to understand your price points in the...
strataQED v2020-2 is here!
Model Definition can now sort, filter, and search
First new feature is something that has been...
The most important output of your Marketing Mix Model: response curves
What are response curves?
As an important output of Marketing Mix Modeling (MMM), response curves...
Our Update MarketingTracker 5.18 is live now!
Import your API Data
With our Web API support function, you can now import any web API data (in...