Nested Modeling Is Here!
What is Nested Modeling
A nested model represents an interactive relationship between independent...
How Brand Health metrics can improve your Marketing Mix Modeling
Adding Brand Health metrics to your Marketing Mix Models
Marketing Mix Modeling (MMM) is...
MarketingTracker 5.19 Deep Dive
Charting functionality
High-Low Chart
We added a new chart type. A High-Low Chart displays a low...
MarketingTracker 5.19 is here!
New High-Low Chart
There is no surprise when saying that price plays an important part of your...
How to calculate price elasticities?
What is price elasticity?
Broadly speaking, an elasticity is the measure of sensitivity, as in the...
Why do I need to integrate data to analyze promotions?
What do you need to know about your promotions?
To begin, you must ask yourself the question, “what...
Webinar: Explore the Power of Nested Modeling
The world of marketing is ever-changing. The way consumers interact with brands and respond to...
Product Strategy for Revenue Optimization in the CPG Industry
In today’s blog, we will cover how price segments, product lifecycle, product attributes, and...
Pricing Strategy in Revenue Optimization – Part 2
This blog is a two-part series on pricing in Revenue Optimization. Part 1 gave you a more...
Pricing Strategy in Revenue Optimization – Part 1
This blog is a two-part Q&A series on pricing in Revenue Optimization. In part one, Wâtte will give...