strataQED v2020-2 is here!
Model Definition can now sort, filter, and search
First new feature is something that has been...
The most important output of your Marketing Mix Model: response curves
What are response curves?
As an important output of Marketing Mix Modeling (MMM), response curves...
Our Update MarketingTracker 5.18 is live now!
Import your API Data
With our Web API support function, you can now import any web API data (in...
Webinar: Introduction to Revenue Optimization
Revenue Optimization has been gaining popularity in recent years and some of the biggest companies...
Marketing Mix Modeling Integrated Planning
How updating your Marketing Mix Modeling process creates positive impacts downstream—and why now is...
Unfamiliar Data in an Unfamiliar World - Revisited
What was the idea of the original blog post?
On 27th March 2020, we published a blog discussing...
Building and Using Marketing Mix Models in the COVID-19 Economy
As COVID-19 has dramatically impacted the economy, economic conditions have become more...
Marketing Mix Modeling (MMM) Beginner's Course
Understanding what is working (and what isn’t) in an organization's marketing mix has never been...
Improve the effectiveness of virtual teams with collaborative analytics
It’s been a trend for a while but now it is a necessity. Working from home is now the only option...