Business Blog

This blog is a two-part series on pricing in Revenue Optimization. Part 1 gave you a more...

This blog is a two-part Q&A series on pricing in Revenue Optimization. In part one, Wâtte will give...

Promo pressure means that nowadays you can always see some promotions in the store. Now more than...

In a world driven by data, it's critical for you to understand your price points in the...

Model Definition can now sort, filter, and search

First new feature is something that has been...

What are response curves?

As an important output of Marketing Mix Modeling (MMM), response curves...

Import your API Data

With our Web API support function, you can now import any web API data (in...

Revenue Optimization has been gaining popularity in recent years and some of the biggest companies...

If you’ve read our “The Current State of Revenue Optimization in Food & Beverage Industry” white...

How updating your Marketing Mix Modeling process creates positive impacts downstream—and why now is...