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Big data, Marketing Mix Modeling, Data Analytics • 4 min reading time

Media Halo Effect

What is the Media Halo Effect and how does it apply to marketing? In this case study, we will go through the definition, some examples, and how we use our ...

Tina Keightley on July 27, 2021

Big data, News, Data Analytics • 2 min reading time

MarketingTracker 5.16 Update is Live!

We’re back with another new and exciting release – MarketingTracker 5.16! This time, we have focused on improving visualization, flexibility, and speeding up ...

ScanmarQED on 16 January 2020

Big data, Marketing Mix Modeling • 2 min reading time

4 Reasons to Implement Machine Learning in your Marketing Department

ScanmarQED has been at the forefront of using Machine Learning techniques since 2007 so we consider ourselves “old hands” at this. However, I often get asked ...

ScanmarQED on 6 June 2019

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