How to calculate price elasticities?
What is price elasticity?
Broadly speaking, an elasticity is the measure of sensitivity, as in the...
Data Analytics (2)
Marketing Mix Modeling Integrated Planning
How updating your Marketing Mix Modeling process creates positive impacts downstream—and why now is...
Unfamiliar Data in an Unfamiliar World - Revisited
What was the idea of the original blog post?
On 27th March 2020, we published a blog discussing...
Introducing strataQED 2020.1
We’re delighted to introduce you to a major new release of strataQED and optimiseQED. Our software...
Improve your collaboration with MarketingTracker 5.17
In this new version, we’ve added several features to improve collaboration in order to help...
Unfamiliar Data in an Unfamiliar World
The available data sources and their challenges
As the world tries to grasp the Covid-19 crisis,...
MarketingTracker 5.16 Update is Live!
New Charts
We have extended the options of charts you can create by introducing two brand new...