News, Data Analytics • 3 min reading time MarketingTracker 5.19 is here! We’re excited to introduce the new version of MarketingTracker! In MarketingTracker 5.19 you will find more charting options, improved dashboard navigation, ... ScanmarQED on 8 December 2020
Data Analytics, Revenue Optimization • 17 min reading time How to calculate price elasticities? One of the most important considerations in any transaction, whether for consumers or businesses, is the price of the good or service. While this may be overly ... ScanmarQED on 4 December 2020
Marketing Mix Modeling, Data Analytics • 2 min reading time Marketing Mix Modeling Integrated Planning Read our blog about how updating your Marketing Mix Modeling process creates a positive impact downstream ScanmarQED on 27 May 2020
Marketing Mix Modeling, Data Analytics • 1 min reading time Unfamiliar Data in an Unfamiliar World - Revisited Readout our blog about the impact of alternative data on business performance and whether it had a positive impact on businesses in real-time. ScanmarQED on 14 May 2020
News, Data Analytics • 3 min reading time Introducing strataQED 2020.1 Are you searching for the most innovative marketing mix modeling solutions that can integrate your data with your modeling and optimization processes? ScanmarQED on 3 April 2020
News, Data Analytics • 4 min reading time Improve your collaboration with MarketingTracker 5.17 We’re back with another exciting new release of MarketingTracker 5.17! ScanmarQED on 31 March 2020
Marketing Mix Modeling, Data Analytics • 5 min reading time Unfamiliar Data in an Unfamiliar World Using Nonstandard Data Sources to Measure Covid-19's Impact! ScanmarQED on 27 March 2020
Big data, News, Data Analytics • 2 min reading time MarketingTracker 5.16 Update is Live! We’re back with another new and exciting release – MarketingTracker 5.16! This time, we have focused on improving visualization, flexibility, and speeding up ... ScanmarQED on 16 January 2020