Business Blog

Read our blog about how updating your Marketing Mix Modeling process creates a positive impact downstream

Readout our blog about the impact of alternative data on business performance and whether it had a positive impact on businesses in real-time.

Are you searching for the most innovative marketing mix modeling solutions that can integrate your data with your modeling and optimization processes?

We’re back with another exciting new release of MarketingTracker 5.17!

Using Nonstandard Data Sources to Measure Covid-19's Impact!

We’re back with another new and exciting release – MarketingTracker 5.16! This time, we have focused on improving visualization, flexibility, and speeding up ...