Response Curves: Lost in Paradise
What are response curves and why you should care about them
Response curves are one of the most...
News, trends, events and more
What are response curves and why you should care about them
Response curves are one of the most...
I remember being told early in my career that marketing mix models are much like sausages – they...
I learned Marketing Mix Modeling - what MMM is, how to estimate one, and what to do with it - from...
The increased focus on consumer privacy in recent years has caused well-documented disruption in...
As the New Year progresses at a scary pace, we can safely assume many of us are settling in to New...
In this interview, Chief Business Intelligence Officer of GroupM, Bart De Pauw talks with CEO of...
What did the pantomime dame shout to the econometrician searching for a statistically significant...
Data collection is one of the most important preparatory stages in the Marketing Mix Modeling...
Will measurement give you everything you want?
Probably not. Good measurement will only give you...
A reliance on the past
ChatGPT, the well-known AI language model, leverages pre-existing data to...