Business Blog

Understanding what is working (and what isn’t) in your organization's marketing strategy has never been more important than it is today. Without being able to ...

Now, more than ever, marketers need to justify their budget and how it is allocated to quickly respond to changes in the marketplace. Fact-based ...

In a perfect world, all marketing measurement would be at the person-touchpoint level, and it would speak directly to causality. You’d know exactly what ...

We are pleased to announce our webinar - Nested Marketing Mix Modeling for Financial Services.

We are pleased to present the newest module of our Marketing Mix Modeling software – Nested Modeling! Estimate the direct and indirect impact of your online ...

We are pleased to present the newest version of our Marketing Mix Modeling software – strataQED v2020.3 which includes a new Nested Modeling module! You can ...

Brand owners, agencies, and consultancies alike often find themselves swamped with data: media spend, sales, availability, price competitiveness, brand health ...

Explore the power of Nested Modeling in our latest webinar! We are pleased to present you with the newest version of our Marketing Mix Modeling software ...

The new version of our marketing mix modeling software - strataQED is here! This time we have focused on maximizing usability to ensure that your work is as ...