Business Blog

In a perfect world, all marketing measurement would be at the person-touchpoint level, and it would speak directly to causality. You’d know exactly what ...

We are pleased to announce our webinar - Nested Marketing Mix Modeling for Financial Services.

We are pleased to present the newest module of our Marketing Mix Modeling software – Nested Modeling! Estimate the direct and indirect impact of your online ...

We are pleased to present the newest version of our Marketing Mix Modeling software – strataQED v2020.3 which includes a new Nested Modeling module! You can ...

Brand owners, agencies, and consultancies alike often find themselves swamped with data: media spend, sales, availability, price competitiveness, brand health ...

Explore the power of Nested Modeling in our latest webinar! We are pleased to present you with the newest version of our Marketing Mix Modeling software ...

The new version of our marketing mix modeling software - strataQED is here! This time we have focused on maximizing usability to ensure that your work is as ...

So, you’re a marketer looking to optimize your marketing budget and understand how to best allocate your funds to get the best return on investment. In our ...

Read our blog about how updating your Marketing Mix Modeling process creates a positive impact downstream