Marketing Mix Modeling • 14 min reading time How to measure Media when Multi-Touch Attribution won’t work? In a perfect world, all marketing measurement would be at the person-touchpoint level, and it would speak directly to causality. You’d know exactly what ... ScanmarQED on 17 March 2021
Marketing Mix Modeling, Events, Webinar • 2 min reading time Webinar: Nested Marketing Mix Modeling for Financial Services We are pleased to announce our webinar - Nested Marketing Mix Modeling for Financial Services. ScanmarQED on 2 March 2021
Marketing Mix Modeling, News • 16 min reading time Nested Modeling Technical Blog We are pleased to present the newest module of our Marketing Mix Modeling software – Nested Modeling! Estimate the direct and indirect impact of your online ... Tina Keightley on 25 January 2021
Marketing Mix Modeling, News • 9 min reading time Nested Modeling Is Here! We are pleased to present the newest version of our Marketing Mix Modeling software – strataQED v2020.3 which includes a new Nested Modeling module! You can ... ScanmarQED on 14 January 2021
Marketing Mix Modeling • 24 min reading time How Brand Health metrics can improve your Marketing Mix Modeling Brand owners, agencies, and consultancies alike often find themselves swamped with data: media spend, sales, availability, price competitiveness, brand health ... ScanmarQED on 12 January 2021
Marketing Mix Modeling, Events, Webinar • 1 min reading time Webinar: Explore the Power of Nested Modeling Explore the power of Nested Modeling in our latest webinar! We are pleased to present you with the newest version of our Marketing Mix Modeling software ... ScanmarQED on 26 November 2020
Marketing Mix Modeling, News • 3 min reading time strataQED v2020-2 is here! The new version of our marketing mix modeling software - strataQED is here! This time we have focused on maximizing usability to ensure that your work is as ... ScanmarQED on 6 August 2020
Marketing Mix Modeling • 7 min reading time The most important output of your Marketing Mix Model: response curves So, you’re a marketer looking to optimize your marketing budget and understand how to best allocate your funds to get the best return on investment. In our ... ScanmarQED on 4 August 2020
Marketing Mix Modeling, Data Analytics • 2 min reading time Marketing Mix Modeling Integrated Planning Read our blog about how updating your Marketing Mix Modeling process creates a positive impact downstream ScanmarQED on 27 May 2020