Leave No Trace - unless you're an advertiser
As the New Year progresses at a scary pace, we can safely assume many of us are settling in to New...
News, trends, events and more
As the New Year progresses at a scary pace, we can safely assume many of us are settling in to New...
In this interview, Chief Business Intelligence Officer of GroupM, Bart De Pauw talks with CEO of...
What did the pantomime dame shout to the econometrician searching for a statistically significant...
Data collection is one of the most important preparatory stages in the Marketing Mix Modeling...
Will measurement give you everything you want?
Probably not. Good measurement will only give you...
A reliance on the past
ChatGPT, the well-known AI language model, leverages pre-existing data to...
Aren’t open-source platforms more flexible/customizable?
Firstly, many of the open-source offerings...
Every marketer wants to understand cause and effect – by understanding the impact that our actions...
With the Tour de France behind us and with La Vuelta just around the corner, I have been musing...
One of the challenges that marketers face is how to optimize their investments. With marketing...