Marketing Mix Modeling, News • 12 min reading time Beyond the Ghosts: Unmasking the realities of AI and MMM In the current landscape, the buzz surrounding AI is undeniable – its opportunities, threats, and the air of mystery that surrounds it, filling numerous ... Roz Bowman on 25 October 2023
Marketing Mix Modeling, News • 4 min reading time Open-source MMM vs strataQED One of the most frequent questions we get asked today is how our technology compares with some of the new open-source MMM solutions offered by Facebook and ... Phil Spencer on 18 October 2023
Marketing Mix Modeling, News • 5 min reading time How incremental is your attribution? Measuring the impact of your marketing campaigns is crucial to success - there is much talk about attribution and incrementality, but the terms can be ... Phil Spencer on 12 September 2023
Marketing Mix Modeling, News • 6 min reading time Making the most of a slope What do Marketing Measurement and professional cycling have in common? Our senior consultant, Roz Bowman, shares her thoughts in her short blog post Making the ... Roz Bowman on 16 August 2023
Marketing Mix Modeling • 4 min reading time Optimize your marketing portfolio checklist Are you looking to optimize your marketing portfolio? Then we've got the perfect tool for you. Use our checklist to prepare your marketing portfolio for ... ScanmarQED on 19 August 2022
Marketing Mix Modeling • 4 min reading time 4 elemental questions to ask regarding Marketing Mix Modeling Brian Cusick on 1 July 2022
Marketing Mix Modeling • 1 min reading time The 2 Truths of MMM Read here some interesting facts about Marketing Mix Modeling! Brian Cusick on 2 May 2022
Marketing Mix Modeling, News • 4 min reading time Maximize your returns with strataQED's new Nested Forecasting module Our newly released module of strataQED gives you the ability to forecast and optimize with a nested model. The budget optimization and allocation in this new ... Philippa Senior on 19 April 2022
Big data, Marketing Mix Modeling, Data Analytics • 4 min reading time Media Halo Effect What is the Media Halo Effect and how does it apply to marketing? In this case study, we will go through the definition, some examples, and how we use our ... Tina Keightley on 27 July 2021