Open-source MMM vs strataQED
Aren’t open-source platforms more flexible/customizable?
Firstly, many of the open-source offerings...
Marketing Mix Modeling (3)
How incremental is your attribution?
Every marketer wants to understand cause and effect – by understanding the impact that our actions...
Making the most of a slope
With the Tour de France behind us and with La Vuelta just around the corner, I have been musing...
Optimize your marketing portfolio checklist
One of the challenges that marketers face is how to optimize their investments. With marketing...
4 elemental questions to ask regarding Marketing Mix Modeling
New choices for Marketing Mix Modeling implementation
For the last few decades the process of...
The 2 Truths of MMM
2 Truths and a Lie
1) Marketing Mix Models are just as much an analysis of business drivers as they...
Maximize your returns with strataQED's new Nested Forecasting module
Key features allow you to:
- View the direct and indirect effects of your marketing spend
- Optimize...
Media Halo Effect
What is the Media Halo Effect?
When you advertise, hopefully, the featured brand or product will...
Webinar: Your data, a raw bitcoin to mine yourself
In a world where data is omnipresent, knowing how to use it becomes a critical issue. Measuring...
5 reasons to internalize your Marketing Modeling projects
But like any effective tool, MMM needs the right operator. MMM projects typically require both...