Making the most of a slope
With the Tour de France behind us and with La Vuelta just around the corner, I have been musing...
Marketing Mix Modeling (3)
Optimize your marketing portfolio checklist
One of the challenges that marketers face is how to optimize their investments. With marketing...
4 elemental questions to ask regarding Marketing Mix Modeling
New choices for Marketing Mix Modeling implementation
For the last few decades the process of...
The 2 Truths of MMM
2 Truths and a Lie
1) Marketing Mix Models are just as much an analysis of business drivers as they...
Maximize your returns with strataQED's new Nested Forecasting module
Key features allow you to:
- View the direct and indirect effects of your marketing spend
- Optimize...
Media Halo Effect
What is the Media Halo Effect?
When you advertise, hopefully, the featured brand or product will...
Webinar: Your data, a raw bitcoin to mine yourself
In a world where data is omnipresent, knowing how to use it becomes a critical issue. Measuring...
5 reasons to internalize your Marketing Modeling projects
But like any effective tool, MMM needs the right operator. MMM projects typically require both...
Beginner’s guide to Marketing Mix Modeling
Marketing Mix Modeling is the analysis of aggregate data which allows you to determine the...
Marketing Mix Modeling: The benefits of building a good model
What are the benefits of a good Marketing Mix Model?
Some of the benefits of marketing mix analysis...