Making the most of a slope
With the Tour de France behind us and with La Vuelta just around the corner, I have been musing...
News, trends, events and more
With the Tour de France behind us and with La Vuelta just around the corner, I have been musing...
One of the challenges that marketers face is how to optimize their investments. With marketing...
New choices for Marketing Mix Modeling implementation
For the last few decades the process of...
Key features allow you to:
What is the Media Halo Effect?
When you advertise, hopefully, the featured brand or product will...
In a world where data is omnipresent, knowing how to use it becomes a critical issue. Measuring...
But like any effective tool, MMM needs the right operator. MMM projects typically require both...
Marketing Mix Modeling is the analysis of aggregate data which allows you to determine the...
Some of the benefits of marketing mix analysis...