5 reasons to internalize your Marketing Modeling projects
But like any effective tool, MMM needs the right operator. MMM projects typically require both...
Marketing Mix Modeling (4)
Beginner’s guide to Marketing Mix Modeling
Marketing Mix Modeling is the analysis of aggregate data which allows you to determine the...
Marketing Mix Modeling: The benefits of building a good model
What are the benefits of a good Marketing Mix Model?
Some of the benefits of marketing mix analysis...
Webinar: Nested Marketing Mix Modeling for Financial Services
Financial services companies are facing many challenges today, including cybercrime, regulation,...
Nested Modeling Technical Blog
What is Nested Modeling
A nested model represents an interactive relationship between independent...
Nested Modeling Is Here!
What is Nested Modeling
A nested model represents an interactive relationship between independent...
How Brand Health metrics can improve your Marketing Mix Modeling
Adding Brand Health metrics to your Marketing Mix Models
Marketing Mix Modeling (MMM) is...
Webinar: Explore the Power of Nested Modeling
The world of marketing is ever-changing. The way consumers interact with brands and respond to...
strataQED v2020-2 is here!
Model Definition can now sort, filter, and search
First new feature is something that has been...
The most important output of your Marketing Mix Model: response curves
What are response curves?
As an important output of Marketing Mix Modeling (MMM), response curves...