Maximize your returns with strataQED's new Nested Forecasting module
Key features allow you to:
- View the direct and indirect effects of your marketing spend
- Optimize...
Marketing Mix Modeling (4)
Media Halo Effect
What is the Media Halo Effect?
When you advertise, hopefully, the featured brand or product will...
Webinar: Your data, a raw bitcoin to mine yourself
In a world where data is omnipresent, knowing how to use it becomes a critical issue. Measuring...
5 reasons to internalize your Marketing Modeling projects
But like any effective tool, MMM needs the right operator. MMM projects typically require both...
Beginner’s guide to Marketing Mix Modeling
Marketing Mix Modeling is the analysis of aggregate data which allows you to determine the...
Marketing Mix Modeling: The benefits of building a good model
What are the benefits of a good Marketing Mix Model?
Some of the benefits of marketing mix analysis...
Webinar: Nested Marketing Mix Modeling for Financial Services
Financial services companies are facing many challenges today, including cybercrime, regulation,...
Nested Modeling Technical Blog
What is Nested Modeling
A nested model represents an interactive relationship between independent...
Nested Modeling Is Here!
What is Nested Modeling
A nested model represents an interactive relationship between independent...
How Brand Health metrics can improve your Marketing Mix Modeling
Adding Brand Health metrics to your Marketing Mix Models
Marketing Mix Modeling (MMM) is...