Webinar: Nested Marketing Mix Modeling for Financial Services
Financial services companies are facing many challenges today, including cybercrime, regulation,...
Marketing Mix Modeling (4)
Nested Modeling Technical Blog
What is Nested Modeling
A nested model represents an interactive relationship between independent...
Nested Modeling Is Here!
What is Nested Modeling
A nested model represents an interactive relationship between independent...
How Brand Health metrics can improve your Marketing Mix Modeling
Adding Brand Health metrics to your Marketing Mix Models
Marketing Mix Modeling (MMM) is...
Webinar: Explore the Power of Nested Modeling
The world of marketing is ever-changing. The way consumers interact with brands and respond to...
strataQED v2020-2 is here!
Model Definition can now sort, filter, and search
First new feature is something that has been...
The most important output of your Marketing Mix Model: response curves
What are response curves?
As an important output of Marketing Mix Modeling (MMM), response curves...
Marketing Mix Modeling Integrated Planning
How updating your Marketing Mix Modeling process creates positive impacts downstream—and why now is...
Unfamiliar Data in an Unfamiliar World - Revisited
What was the idea of the original blog post?
On 27th March 2020, we published a blog discussing...
Building and Using Marketing Mix Models in the COVID-19 Economy
As COVID-19 has dramatically impacted the economy, economic conditions have become more...