Webinar: Nested Marketing Mix Modeling for Financial Services
Financial services companies are facing many challenges today, including cybercrime, regulation,...
News, trends, events and more
Financial services companies are facing many challenges today, including cybercrime, regulation,...
A nested model represents an interactive relationship between independent...
A nested model represents an interactive relationship between independent...
Marketing Mix Modeling (MMM) is...
The world of marketing is ever-changing. The way consumers interact with brands and respond to...
First new feature is something that has been...
As an important output of Marketing Mix Modeling (MMM), response curves...
On 27th March 2020, we published a blog discussing...
As COVID-19 has dramatically impacted the economy, economic conditions have become more...