Unfamiliar Data in an Unfamiliar World - Revisited
What was the idea of the original blog post?
On 27th March 2020, we published a blog discussing...
Marketing Mix Modeling (5)
Building and Using Marketing Mix Models in the COVID-19 Economy
As COVID-19 has dramatically impacted the economy, economic conditions have become more...
Marketing Mix Modeling (MMM) Beginner's Course
Understanding what is working (and what isn’t) in an organization's marketing mix has never been...
Unfamiliar Data in an Unfamiliar World
The available data sources and their challenges
As the world tries to grasp the Covid-19 crisis,...
Marketing Measurement Solutions - Marketing Mix Modeling
What are the Marketing Measurement and Optimization Solutions?
Marketing Measurement and...
4 Reasons to Implement Machine Learning in your Marketing Department
When we first started applying Machine Learning technology to solving marketing problems, it was a...
Become a Certified strataQED Modeling Master
StrataQED enables analysts to build models that estimate the impact of marketing activities across...
Hospital stakeholders aren't Marketers, but they believe in Science (Part 1)
Marketing Mix Modelling (MMM) is an established tool across a broad range of industries. It is...
4 Tips for Media Agencies to demonstrate an Effectiveness Capability
In my last blog post (Winning Agency Pitches with Real Insights), I wrote about the media agency...
Winning Agency Pitches With Real Insights
The New Business Pitch
As a wide-eyed twenty-something, one lesson I learned early on was the...