Marketing Mix Modeling (MMM) Beginner's Course
Understanding what is working (and what isn’t) in an organization's marketing mix has never been...
News, trends, events and more
Understanding what is working (and what isn’t) in an organization's marketing mix has never been...
As the world tries to grasp the Covid-19 crisis,...
Marketing Measurement and...
When we first started applying Machine Learning technology to solving marketing problems, it was a...
StrataQED enables analysts to build models that estimate the impact of marketing activities across...
Marketing Mix Modelling (MMM) is an established tool across a broad range of industries. It is...
In my last blog post (Winning Agency Pitches with Real Insights), I wrote about the media agency...
As a wide-eyed twenty-something, one lesson I learned early on was the...