Webinar: Explore the Power of Nested Modeling
The world of marketing is ever-changing. The way consumers interact with brands and respond to...
Marketing Mix Modeling (5)
strataQED v2020-2 is here!
Model Definition can now sort, filter, and search
First new feature is something that has been...
The most important output of your Marketing Mix Model: response curves
What are response curves?
As an important output of Marketing Mix Modeling (MMM), response curves...
Marketing Mix Modeling Integrated Planning
How updating your Marketing Mix Modeling process creates positive impacts downstream—and why now is...
Unfamiliar Data in an Unfamiliar World - Revisited
What was the idea of the original blog post?
On 27th March 2020, we published a blog discussing...
Building and Using Marketing Mix Models in the COVID-19 Economy
As COVID-19 has dramatically impacted the economy, economic conditions have become more...
Marketing Mix Modeling (MMM) Beginner's Course
Understanding what is working (and what isn’t) in an organization's marketing mix has never been...
Unfamiliar Data in an Unfamiliar World
The available data sources and their challenges
As the world tries to grasp the Covid-19 crisis,...
Marketing Measurement Solutions - Marketing Mix Modeling
What are the Marketing Measurement and Optimization Solutions?
Marketing Measurement and...
4 Reasons to Implement Machine Learning in your Marketing Department
When we first started applying Machine Learning technology to solving marketing problems, it was a...