Understanding Clicks vs. Impressions: key marketing touchpoints
Crafting a successful marketing strategy goes beyond just serving up the right ads—it’s about truly...
Multi-touch attribution
Rethinking Multi-touch Attribution in a privacy-first world
For years, digital marketing managers have depended on third-party cookies to track user behavior,...
Is MTA dead?
The original promise of Multi-Touch Attribution (MTA) was that it excelled at offering a detailed...
Is daily MMM a good substitute for MTA?
The increased focus on consumer privacy in recent years has caused well-documented disruption in...
Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation
In this interview, Chief Business Intelligence Officer of GroupM, Bart De Pauw talks with CEO of...