Rethinking Multi-touch Attribution in a privacy-first world
For years, digital marketing managers have depended on third-party cookies to track user behavior,...
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For years, digital marketing managers have depended on third-party cookies to track user behavior,...
The original promise of Multi-Touch Attribution (MTA) was that it excelled at offering a detailed...
The increased focus on consumer privacy in recent years has caused well-documented disruption in...
In this interview, Chief Business Intelligence Officer of GroupM, Bart De Pauw talks with CEO of...