RGM, Data Analytics, Revenue Growth Management • 16 min reading time How to calculate price elasticities? One of the most important considerations in any transaction, whether for consumers or businesses, is the price of the good or service. While this may be overly ... Jasmine Brown on December 4, 2020
RGM, Revenue Growth Management • 9 min reading time Why do I need to integrate data to analyze promotions? Today we will take a look at promotion analysis, focusing on the Fast-Moving Consumer Goods (FMCG) market. As promotions make up a substantial part of ... Jasmine Brown on 30 November 2020
RGM, Revenue Growth Management • 9 min reading time Product Strategy for Revenue Growth Management in the Consumer-Packaged-Goods Industry For the Consumer-Packaged-Goods (CPG) industry, both product strategy and Revenue Growth Management (RGM) are incredibly important for maximizing results, ... Jasmine Brown on 19 November 2020
RGM, Revenue Growth Management • 7 min reading time The Fundamentals of Pricing Strategy in Revenue Growth Management – Part 2 We had the chance to sit down with Wâtte Roskam, ScanmarQED Senior Vice President of innovation to go over some of the most important questions that plague the ... Jasmine Brown on 6 October 2020
RGM, Revenue Growth Management • 12 min reading time The Fundamentals of Pricing Strategy in Revenue Growth Management – Part 1 Recently we had the chance to sit down with Wâtte Roskam, ScanmarQED Senior Vice President of Innovation, to go over some of the most important questions that ... Jasmine Brown on 22 September 2020
Events, Webinar, Revenue Growth Management • 1 min reading time Webinar: Promotions in Revenue Growth Management We were pleased to announce our webinar - Promotions in Revenue Growth Management. Jasmine Brown on 3 September 2020
Events, Webinar, Revenue Growth Management • 1 min reading time Webinar: Price Optimization for Revenue Growth Management We were delighted to host our webinar - Price Optimization for Revenue Growth Management. Jasmine Brown on 19 August 2020
Events, Webinar, Revenue Growth Management • 1 min reading time Webinar: Introduction to Revenue Growth Management We were delighted to host a webinar - Introduction to Revenue Growth Management. Jasmine Brown on 2 July 2020
Revenue Growth Management, Automated Systems • 6 min reading time How Automation Fuels Revenue Growth Management Today we’ll be taking a more in-depth look into some of the challenges of understanding your data and how the collaboration of humans and automated systems can ... Jasmine Brown on 1 July 2020