Response curves are arguably the most important output from marketing mix modelling – they define...

Are you a marketer struggling with budget planning and understanding the impact of your campaigns...

In a world where data is omnipresent, knowing how to use it becomes a critical issue. Measuring...

But like any effective tool, MMM needs the right operator. MMM projects typically require both...

Today, marketers need to be able to leverage a variety of data to get the most out of their...

Financial services companies are facing many challenges today, including cybercrime, regulation,...

The world of marketing is ever-changing. The way consumers interact with brands and respond to...

Promo pressure means that nowadays you can always see some promotions in the store. Now more than...

In a world driven by data, it's critical for you to understand your price points in the...

Revenue Optimization has been gaining popularity in recent years and some of the biggest companies...