Business Blog

Measuring Marketing Return on Investment has always been a complex and rather problematic challenge for marketers. Thankfully, Marketing Mix Modeling has risen ...

We are pleased to announce our webinar - Trends in marketing measurement: New ways (and reasons) to build internal capabilities

We are pleased to announce our webinar - Nested Marketing Mix Modeling for Financial Services.

Explore the power of Nested Modeling in our latest webinar! We are pleased to present you with the newest version of our Marketing Mix Modeling software ...

We were pleased to announce our webinar - Promotions in Revenue Growth Management.

We were delighted to host our webinar - Price Optimization for Revenue Growth Management.

We were delighted to host a webinar - Introduction to Revenue Growth Management.

We were delighted to host a webinar on building and using Marketing Mix Models in the Covid-19 Economy.

We are excited to introduce you to the course and learning material in the form of the webinar: Marketing Mix Modeling (MMM)

We were delighted to host a webinar on improving the effectiveness of virtual teams with collaborative analytics.

We were excited to host a webinar on portfolio reallocation for the post-Corona re-planning.