News, Partner • 2 min reading time Introducing SAYG, our marketing ROI partner We had the chance to sit down with Andreas Hofmaier, Managing Partner of SAYG. ScanmarQED on 8 June 2021
Marketing Mix Modeling • 46 min reading time Beginner’s guide to Marketing Mix Modeling Understanding what is working (and what isn’t) in your organization's marketing strategy has never been more important than it is today. Without being able to ... ScanmarQED on 4 May 2021
Marketing Mix Modeling • 9 min reading time Marketing Mix Modeling: The benefits of building a good model Now, more than ever, marketers need to justify their budget and how it is allocated to quickly respond to changes in the marketplace. Fact-based ... ScanmarQED on 26 March 2021
Marketing Mix Modeling, Events, Webinar • 2 min reading time Webinar: Nested Marketing Mix Modeling for Financial Services We are pleased to announce our webinar - Nested Marketing Mix Modeling for Financial Services. ScanmarQED on 2 March 2021
Data Analytics • 7 min reading time A Research Agency's Journey to Visualization and Analytics Excellence Check out how a research agency moved forward with FastTrack to Visualization and Analytics Excellence ScanmarQED on 23 February 2021
Elearning, Online Course • 1 min reading time Learn how to design dashboards in MarketingTracker Our newest elearning course is here! The certified MarketingTracker Professional Dashboard Designer course is now available to all our clients. ScanmarQED on 11 February 2021
Marketing Mix Modeling, News • 9 min reading time Nested Modeling Is Here! We are pleased to present the newest version of our Marketing Mix Modeling software – strataQED v2020.3 which includes a new Nested Modeling module! You can ... ScanmarQED on 14 January 2021
Marketing Mix Modeling • 24 min reading time How Brand Health metrics can improve your Marketing Mix Modeling Brand owners, agencies, and consultancies alike often find themselves swamped with data: media spend, sales, availability, price competitiveness, brand health ... ScanmarQED on 12 January 2021
News, Data Analytics • 7 min reading time MarketingTracker 5.19 Deep Dive We are excited to share with you some of the new functionalities within our new release - MarketingTracker 5.19 - which is now available for you. We have added ... ScanmarQED on 14 December 2020