News, Data Analytics • 3 min reading time MarketingTracker 5.19 is here! We’re excited to introduce the new version of MarketingTracker! In MarketingTracker 5.19 you will find more charting options, improved dashboard navigation, ... ScanmarQED on 8 December 2020
Data Analytics, Revenue Optimization • 17 min reading time How to calculate price elasticities? One of the most important considerations in any transaction, whether for consumers or businesses, is the price of the good or service. While this may be overly ... ScanmarQED on 4 December 2020
Revenue Optimization • 10 min reading time Why do I need to integrate data to analyze promotions? Today we will take a look at promotion analysis, focusing on the Fast-Moving Consumer Goods (FMCG) market. As promotions make up a substantial part of ... ScanmarQED on 30 November 2020
Marketing Mix Modeling, Events, Webinar • 1 min reading time Webinar: Explore the Power of Nested Modeling Explore the power of Nested Modeling in our latest webinar! We are pleased to present you with the newest version of our Marketing Mix Modeling software ... ScanmarQED on 26 November 2020
Revenue Optimization • 10 min reading time Product Strategy for Revenue Optimization in the CPG Industry For the Consumer-Packaged-Goods (CPG) industry, both product strategy and Revenue Optimization (RO) are incredibly important for maximizing results, ... ScanmarQED on 19 November 2020
Revenue Optimization • 7 min reading time Pricing Strategy in Revenue Optimization – Part 2 We had the chance to sit down with Wâtte Roskam, ScanmarQED Senior Vice President of innovation to go over some of the most important questions that plague the ... ScanmarQED on 6 October 2020
Revenue Optimization • 12 min reading time Pricing Strategy in Revenue Optimization – Part 1 Recently we had the chance to sit down with Wâtte Roskam, ScanmarQED Senior Vice President of Innovation, to go over some of the most important questions that ... ScanmarQED on 22 September 2020
Events, Webinar, Revenue Optimization • 1 min reading time Webinar: Promotions in Revenue Optimization We were pleased to announce our webinar - Promotions in Revenue Optimization. ScanmarQED on 3 September 2020
Events, Webinar, Revenue Optimization • 1 min reading time Webinar: Price Optimization for Revenue Optimization We were delighted to host our webinar - Price Optimization for Revenue Optimization. ScanmarQED on 19 August 2020