How actionable insights increased ROI
Background
Our client was an old brand with a new Consumer Insights and Marketing team. They were...
An Olympic effort – achieving gold standard marketing effectiveness
As the world eagerly anticipates the Paris Olympics later this month, the air is thick with...
Rethinking Multi-touch Attribution in a privacy-first world
For years, digital marketing managers have depended on third-party cookies to track user behavior,...
Attributing your brand vs market impact
This is the last part in our Master Class series and we hope you have had interesting insights...
Aggregated response curves are here!
strataQED just got better with our latest release 2024.2
Want to view your response curves on an...
Our thoughts on Google's Modern Measurement Playbook
Google has recently released the latest version of their ‘Modern Measurement Playbook’ describing...
Understanding why your ROI might change
When updating a model one tends to compare the effectiveness of any new activities / campaigns...
Webinar: Importance of Response Curves
Response curves are arguably the most important output from marketing mix modelling – they define...
Why comparability matters and choosing the best KPI for Revenue Optimization
Many brands struggle to compare opportunities and express increases in distribution or any other...
Our Data Security Upgrade
We are proud to announce that ScanmarQED has attained the new ISO 27001:2022 certification! This...