How actionable insights increased ROI
Background
Our client was an old brand with a new Consumer Insights and Marketing team. They were...
News, trends, events and more
Background
Our client was an old brand with a new Consumer Insights and Marketing team. They were...
As the world eagerly anticipates the Paris Olympics later this month, the air is thick with...
For years, digital marketing managers have depended on third-party cookies to track user behavior,...
This is the last part in our Master Class series and we hope you have had interesting insights...
strataQED just got better with our latest release 2024.2
Want to view your response curves on an...
Google has recently released the latest version of their ‘Modern Measurement Playbook’ describing...
When updating a model one tends to compare the effectiveness of any new activities / campaigns...
Response curves are arguably the most important output from marketing mix modelling – they define...
Many brands struggle to compare opportunities and express increases in distribution or any other...
We are proud to announce that ScanmarQED has attained the new ISO 27001:2022 certification! This...