News, Data Analytics • 7 min reading time Our Newest Update is Live! MarketingTracker 5.20 We’ve been hard at work the first half of 2021 to bring you another exciting release, MarketingTracker 5.20! This version brings you more visualization ... ScanmarQED on 22 July 2021
Marketing Mix Modeling, Events, Webinar • 2 min reading time Webinar: Your data, a raw bitcoin to mine yourself We are pleased to announce our webinar - Your data, a raw bitcoin to mine yourself. Charles XAVIER on 14 July 2021
Marketing Mix Modeling, Webinar, Partner • 4 min reading time 5 Reasons to Internalize your Marketing Modeling projects Measuring Marketing Return on Investment has always been a complex and rather problematic challenge for marketers. Thankfully, Marketing Mix Modeling has risen ... Charles XAVIER on 9 July 2021
News, Partner • 2 min reading time Introducing SAYG, our marketing ROI partner We had the chance to sit down with Andreas Hofmaier, Managing Partner of SAYG. ScanmarQED on 8 June 2021
Events, Webinar • 2 min reading time Webinar: Trends in marketing measurement: New ways to build internal capabilities We are pleased to announce our webinar - Trends in marketing measurement: New ways (and reasons) to build internal capabilities Brian Cusick on 19 May 2021
Marketing Mix Modeling • 46 min reading time Beginner’s Guide to Marketing Mix Modeling Understanding what is working (and what isn’t) in your organization's marketing strategy has never been more important than it is today. Without being able to ... ScanmarQED on 4 May 2021
Marketing Mix Modeling • 9 min reading time Marketing Mix Modeling: The benefits of building a good model Now, more than ever, marketers need to justify their budget and how it is allocated to quickly respond to changes in the marketplace. Fact-based ... ScanmarQED on 26 March 2021
Marketing Mix Modeling • 14 min reading time How to measure Media when Multi-Touch Attribution won’t work? In a perfect world, all marketing measurement would be at the person-touchpoint level, and it would speak directly to causality. You’d know exactly what ... ScanmarQED on 17 March 2021
Marketing Mix Modeling, Events, Webinar • 2 min reading time Webinar: Nested Marketing Mix Modeling for Financial Services We are pleased to announce our webinar - Nested Marketing Mix Modeling for Financial Services. ScanmarQED on 2 March 2021