Aggregated response curves are here!
strataQED just got better with our latest release 2024.2
Want to view your response curves on an...
Our thoughts on Google's Modern Measurement Playbook
Google has recently released the latest version of their ‘Modern Measurement Playbook’ describing...
Understanding why your ROI might change
When updating a model one tends to compare the effectiveness of any new activities / campaigns...
Webinar: Importance of Response Curves
Response curves are arguably the most important output from marketing mix modelling – they define...
Why comparability matters and choosing the best KPI for Revenue Optimization
Many brands struggle to compare opportunities and express increases in distribution or any other...
Our Data Security Upgrade
We are proud to announce that ScanmarQED has attained the new ISO 27001:2022 certification! This...
Response Curves: Lost in Paradise
What are response curves and why you should care about them
Response curves are one of the most...
Crystal clear? The importance of transparency in Marketing Mix Modeling
I remember being told early in my career that marketing mix models are much like sausages – they...
How to dramatically speed up your Marketing Mix Modeling
I learned Marketing Mix Modeling - what MMM is, how to estimate one, and what to do with it - from...
Is MTA dead?
The original promise of Multi-Touch Attribution (MTA) was that it excelled at offering a detailed...