Business Blog

Our newly released module of strataQED gives you the ability to forecast and optimize with a nested model. The budget optimization and allocation in this new ...

The good old business trinity of Excel, PowerPoint, and Email is not going to be fully replaced any time soon, but there are some aspects in which other ...

At ScanmarQED we’ve been talking for some time now about the benefits of nested modeling. Indeed, it seems to have gone from being an occasional use case to ...

What is the Media Halo Effect and how does it apply to marketing? In this case study, we will go through the definition, some examples, and how we use our ...

We’ve been hard at work the first half of 2021 to bring you another exciting release, MarketingTracker 5.20! This version brings you more visualization ...

We are pleased to announce our webinar - Your data, a raw bitcoin to mine yourself.

Measuring Marketing Return on Investment has always been a complex and rather problematic challenge for marketers. Thankfully, Marketing Mix Modeling has risen ...