Business Blog

After the great summer and the successful World Cup campaign by England last year, brewers will be facing some tough like-for-like Sales targets to meet in ...

ScanmarQED is delighted to announce the availability of Introduction to MarketingTracker, the first MarketingTracker elearning course.

ScanmarQED announces the launch of the latest elearning course, Certified strataQED Modeling Master, which explains how to use strataQED to perform more ...

On behalf of the board of MOA, Han Meijer (CEO of ScanmarQED) opened the MIE'19 in Utrecht. After the official welcome he interacted with the audience to learn ...

Learn more about telling stories through data and get to know the ins and outs of optimizing marketing budget.

Hospital stakeholders aren’t necessarily marketers, but marketing is inherent to the growth of their organization. When planning an advertising budget becomes ...

Dare to do more. Do more with your data, do more with your dashboards and start sharing your insights with your colleagues. MarketingTracker 5.14 is here for ...

In my last blog post, I wrote about the media agency pitch process and how agencies can demonstrate their approach to marketing effectiveness. This post builds ...

Get better insights for marketing, finance and planning with the new version of PlanCaster from ScanmarQED.

The implementation of Insights2Go and 37 custom dashboards at JDE are finalized with the user training.

My first job was at the Media Agency New PHD (now PHD) here in London. It was a fantastic place to work - full of energy and amazing people. I had the pleasure ...

The Dutch development team conducted a hackathon in a creative environment. We started this Monday in Vechtclub XL, a former medical supplies warehouse in ...