Business Blog

Now, more than ever, marketers need to justify their budget and how it is allocated to quickly respond to changes in the marketplace. Fact-based ...

In a perfect world, all marketing measurement would be at the person-touchpoint level, and it would speak directly to causality. You’d know exactly what ...

We are pleased to announce our webinar - Nested Marketing Mix Modeling for Financial Services.

Check out how a research agency moved forward with FastTrack to Visualization and Analytics Excellence

Our newest elearning course is here! The certified MarketingTracker Professional Dashboard Designer course is now available to all our clients.

We are pleased to present the newest module of our Marketing Mix Modeling software – Nested Modeling! Estimate the direct and indirect impact of your online ...

We are pleased to present the newest version of our Marketing Mix Modeling software – strataQED v2020.3 which includes a new Nested Modeling module! You can ...

Brand owners, agencies, and consultancies alike often find themselves swamped with data: media spend, sales, availability, price competitiveness, brand health ...

We are excited to share with you some of the new functionalities within our new release - MarketingTracker 5.19 - which is now available for you. We have added ...