Understanding why your ROI might change
When updating a model one tends to compare the effectiveness of any new activities / campaigns...
News, trends, events and more
When updating a model one tends to compare the effectiveness of any new activities / campaigns...
Response curves are arguably the most important output from marketing mix modelling – they define...
Many brands struggle to compare opportunities and express increases in distribution or any other...
We are proud to announce that ScanmarQED has attained the new ISO 27001:2022 certification! This...
What are response curves and why you should care about them
Response curves are one of the most...
I remember being told early in my career that marketing mix models are much like sausages – they...
I learned Marketing Mix Modeling - what MMM is, how to estimate one, and what to do with it - from...
The original promise of Multi-Touch Attribution (MTA) was that it excelled at offering a detailed...
So far, we’ve talked about the theoretical background of price elasticity in Part 1: How to use...
The increased focus on consumer privacy in recent years has caused well-documented disruption in...