Our thoughts on Google's Modern Measurement Playbook
Google has recently released the latest version of their ‘Modern Measurement Playbook’ describing...
News, trends, events and more
Google has recently released the latest version of their ‘Modern Measurement Playbook’ describing...
When updating a model one tends to compare the effectiveness of any new activities / campaigns...
Response curves are arguably the most important output from marketing mix modelling – they define...
Many brands struggle to compare opportunities and express increases in distribution or any other...
We are proud to announce that ScanmarQED has attained the new ISO 27001:2022 certification! This...
What are response curves and why you should care about them
Response curves are one of the most...
I remember being told early in my career that marketing mix models are much like sausages – they...
I learned Marketing Mix Modeling - what MMM is, how to estimate one, and what to do with it - from...
The original promise of Multi-Touch Attribution (MTA) was that it excelled at offering a detailed...
So far, we’ve talked about the theoretical background of price elasticity in Part 1: How to use...