Become a Certified strataQED Modeling Master
StrataQED enables analysts to build models that estimate the impact of marketing activities across...
Marketing Mix Modeling (6)
Hospital stakeholders aren't Marketers, but they believe in Science (Part 1)
Marketing Mix Modelling (MMM) is an established tool across a broad range of industries. It is...
4 Tips for Media Agencies to demonstrate an Effectiveness Capability
In my last blog post (Winning Agency Pitches with Real Insights), I wrote about the media agency...
Winning Agency Pitches With Real Insights
The New Business Pitch
As a wide-eyed twenty-something, one lesson I learned early on was the...