Revenue Optimization • 6 min reading time Why comparability matters and choosing the best KPI for Revenue Optimization Harm van der Schans on April 18, 2024
Revenue Optimization • 7 min reading time How to use pricing analyses to grow your business Learn how to leverage pricing analyses and metrics to grow your business in Part 3 of the Master Class Series. Discover why price elasticity isn't the sole ... Harm van der Schans on 8 February 2024
News, Revenue Optimization • 4 min reading time Price Elasticities: practical implementation and best-in-class dashboards In our first blog, Price Elasticities: how to use them to steer pricing decisions, we explored the theoretical background, some common pitfalls and how to use ... Harm van der Schans on 16 November 2023
News, Revenue Optimization • 4 min reading time Price Elasticities: how to use them to steer pricing decisions Inflation is coming down, but brands are still struggling with pricing their products; some have already increased their prices, some are still investigating ... Harm van der Schans on 3 October 2023
News, Revenue Optimization • 4 min reading time Margin under pressure: looking for smart software for support It's now more important than ever to have your information systems in order. The business impact of the corona crisis is still echoing and after initial panic ... Tessa Holzenbosch on 4 January 2023
Data Analytics, Revenue Optimization • 17 min reading time How to calculate price elasticities? One of the most important considerations in any transaction, whether for consumers or businesses, is the price of the good or service. While this may be overly ... ScanmarQED on 4 December 2020
Revenue Optimization • 10 min reading time Why do I need to integrate data to analyze promotions? Today we will take a look at promotion analysis, focusing on the Fast-Moving Consumer Goods (FMCG) market. As promotions make up a substantial part of ... ScanmarQED on 30 November 2020
Revenue Optimization • 10 min reading time Product Strategy for Revenue Optimization in the CPG Industry For the Consumer-Packaged-Goods (CPG) industry, both product strategy and Revenue Optimization (RO) are incredibly important for maximizing results, ... ScanmarQED on 19 November 2020
Revenue Optimization • 7 min reading time Pricing Strategy in Revenue Optimization – Part 2 We had the chance to sit down with Wâtte Roskam, ScanmarQED Senior Vice President of innovation to go over some of the most important questions that plague the ... ScanmarQED on 6 October 2020